Difference between a website copy or  blog that converts and one which doesn’t, the former gets read and later gets closed or passed by. What is say is critical, we all have ADHD (Ask yourself how to scroll your screens now a days).

If you want people to read what you are saying then you have to craft some winning headlines which convert traffic into a lead.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.  —David Ogilvy

4 Tips: 

# 1: Clearly state what’s in it for the reader

# 2: Surprise elements works really well. Example:

# 3: Questions also work really well. Example: 

better headlines

# 4: How To’s. Example: 

# 4: Numbers work amazing! Humans dislike uncertainty. Example: 

Headlines that work

10 Tools to help you write better headlines: 

Sharethrough: How engaging is your headline?

Coschedule’s Headline Analyzer: Analyze your headline

Charcounter: Character, words and length counter

Headline Capitilization Tool

Portent: Content Idea Generator

Blog About: Headline Generator

Hubspot’s: Blog Topic Generator

Emotional value of your headline analyzer

Inbound Now: Blog Title Idea Generator

Storybase: Find content ideas through keywords


Detailed blog put together by Authority Hacker which goes over this process in more detail: 13 Creative Ways To Come Up With Blog Post Ideas

Headline Formula:

Here’s a simple headline-writing formula:

Number or Trigger word + Adjective + Keyword + Promise


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