How To Write Winning Headlines For Your Ads, Blogs, Social Media & Website.

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Difference between a website copy or  blog that converts and one which doesn’t, the former gets read and later gets closed or passed by. What is say is critical, we all have ADHD (Ask yourself how to scroll your screens now a days).

If you want people to read what you are saying then you have to craft some winning headlines which convert traffic into a lead.

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.  —David Ogilvy

4 Tips: 

# 1: Clearly state what’s in it for the reader

# 2: Surprise elements works really well. Example:

# 3: Questions also work really well. Example: 

better headlines

# 4: How To’s. Example: 

# 4: Numbers work amazing! Humans dislike uncertainty. Example: 

Headlines that work

10 Tools to help you write better headlines: 

Sharethrough: How engaging is your headline?

Coschedule’s Headline Analyzer: Analyze your headline

Charcounter: Character, words and length counter

Headline Capitilization Tool

Portent: Content Idea Generator

Blog About: Headline Generator

Hubspot’s: Blog Topic Generator

Emotional value of your headline analyzer

Inbound Now: Blog Title Idea Generator

Storybase: Find content ideas through keywords


Detailed blog put together by Authority Hacker which goes over this process in more detail: 13 Creative Ways To Come Up With Blog Post Ideas

Headline Formula:

Here’s a simple headline-writing formula:

Number or Trigger word + Adjective + Keyword + Promise


To listen to previous episodes goto:

5 Minute Online Marketing Lessons

Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.

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