How To Write Winning Headlines For Your Ads, Blogs, Social Media & Website.
- May 11, 2017
- Podcast New
Difference between a website copy or blog that converts and one which doesn’t, the former gets read and later gets closed or passed by. What is say is critical, we all have ADHD (Ask yourself how to scroll your screens now a days).
If you want people to read what you are saying then you have to craft some winning headlines which convert traffic into a lead.
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. —David Ogilvy
4 Tips:
# 1: Clearly state what’s in it for the reader
# 2: Surprise elements works really well. Example:
# 3: Questions also work really well. Example:
# 4: How To’s. Example:
# 4: Numbers work amazing! Humans dislike uncertainty. Example:
10 Tools to help you write better headlines:
Sharethrough: How engaging is your headline?
Coschedule’s Headline Analyzer: Analyze your headline
Charcounter: Character, words and length counter
Portent: Content Idea Generator
Blog About: Headline Generator
Hubspot’s: Blog Topic Generator
Emotional value of your headline analyzer
Inbound Now: Blog Title Idea Generator
Storybase: Find content ideas through keywords
Bonus:
Detailed blog put together by Authority Hacker which goes over this process in more detail: 13 Creative Ways To Come Up With Blog Post Ideas
Headline Formula:
Here’s a simple headline-writing formula:
Number or Trigger word + Adjective + Keyword + Promise
To listen to previous episodes goto:
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.
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