Difference between a website copy or blog that converts and one which doesn’t, the former gets read and later gets closed or passed by. What is say is critical, we all have ADHD (Ask yourself how to scroll your screens now a days).
If you want people to read what you are saying then you have to craft some winning headlines which convert traffic into a lead.
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. —David Ogilvy
4 Tips:
# 1: Clearly state what’s in it for the reader
# 2: Surprise elements works really well. Example:
# 3: Questions also work really well. Example:
# 4: How To’s. Example:
# 4: Numbers work amazing! Humans dislike uncertainty. Example:
10 Tools to help you write better headlines:
Sharethrough: How engaging is your headline?
Coschedule’s Headline Analyzer: Analyze your headline
Charcounter: Character, words and length counter
Portent: Content Idea Generator
Blog About: Headline Generator
Hubspot’s: Blog Topic Generator
Emotional value of your headline analyzer
Inbound Now: Blog Title Idea Generator
Storybase: Find content ideas through keywords
Bonus:
Detailed blog put together by Authority Hacker which goes over this process in more detail: 13 Creative Ways To Come Up With Blog Post Ideas
Headline Formula:
Here’s a simple headline-writing formula:
Number or Trigger word + Adjective + Keyword + Promise
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