Blogging is the best way to communicate your thoughts to the world. If you plan on reaching out to your customers, you need to have a blog, and, if you plan on getting to the top of a search query, yes, yes and yes, – you need to have blog. Search engines love fresh content and frequently blogging is a good way to give them that.
So, will it be WordPress or Google Blogger? These are two foremost platform options when it comes to starting a blog. The problem here is that – both are quite good blogging platforms. It’s like that time I had to choose between Chocolate Chips and Chocolate Cookie Ice-Cream. Both are freaking awesome (Uh-oh, let’s put this article on pause, I’m going out for an ice-cream).
And… I’m back! Guess what? I had to choose between Chocolate Chips and Chocolate Cookie. The same goes for WordPress and Blogger – you can’t be on both, you have to pick one.
Let me break both the platforms down for you.
BlogSpot excels at giving a platform where your individual voice can be heard on the web. Since the blog offers limited features, it doesn’t require a lot of technical know-how and it’s pretty damn easy to use.
However, the downside is that because it has a limited number of features, it may not fit into the role of your business blog. You won’t be able to SEO-optimize it as well as you want. Just because Blogger is a Google product, does not put it in the good books of the search engine. If anything, Google has stopped giving attention to Blogger for quite some time now.
Add to that, BlogSpot is so limiting that you can’t even install it on any additional software.
– The Pros
Easy to set up.
Decent amount of themes to choose from.
Good option for a personal blog.
– The Cons
Not an ideal platform for a business.
Terrible at SEO.
Limited features and can’t add more.
Compared to Blogger, WordPress is a much more flexible platform. It is for both the novice and veteran website owners. Anyone can set up their blog easily. WordPress platform offers a huge range of themes and plugins that you can add to your website. Also, there is a wide range of options that will allow you to improve the SEO rank for your website.
In terms of customization, there is nothing that WordPress won’t allow you to do. As long as you have the know-how, you can do all kinds of things on your WordPress blog. Also, if you have a business website already established, you can easily connect your WordPress blog to it so visitors don’t have to exit your website to read your blog.
Wide range of customization features.
Install plugins and add-ons to improve the capability of your blog
Easy to integrate your blog with an already-established website.
It’s easier to set up a Blogger blog than a WordPress blog. This is where the many customization features will work against you.
What Should You Pick?
If you want to run an effective business blog that helps you make sales, then go for WordPress. Google Blogger is so simple that it’s only good if you plan on setting up an individual blog. In terms of SEO, the comparison is the same between Blogger and WordPress, however, WordPress allows you to install SEO plugins that will help optimize the site.
As a business, you will want to offer a wide range of features to your visitor. Furthermore, you may wish to turn your business blog into a full-fledged website. WordPress is perfect for this.
WordPress vs. Blogger – this is a decision that isn’t as confusing as it looks. Take my word for it, go for WordPress. As a CMS platform on the web, you won’t find a better one.
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.