Recently Google sent out an email to all webmasters (People who are registered with Google webmasters as site owners), informing them about the change coming up. If you add Https on your website, it will help your website with organic traffic and rankings. Here is the email we got:
If your website is accepting forms, then you should be on Https. It was necessary for ecommerce stores before and now it is necessary for every website. Here are the best practices defined by Google related to Https: Secure your site with HTTPS Here is how it will show if your website is not secure:
Another interesting fact is Https website load significantly faster then Http websites. Encrypted websites provide better security and data protection to you and your potential customers. Here is the proof.
Google has over 200 ranking signals, while many of them are obvious, Google keeps mum about most of them. A week ago, Google released an announcement on one of their ranking signals which has created a ripple across the SEO world. Already, all of Google’s own sites are secure and under HPPTS. However, now they are promoting secure websites even more.
What is HPPTS?
Almost all websites have at least a HPPT (Hyper Text Security Protocol). However, websites which want enhanced security have a HTTPS, Hyper Transfer Protocol Secure. HPPT and HTTPS are ways to transfer information between the server and the website. HTTPS is extremely secure and you will find it being used on e-commerce sites to give bank details and make payments. A secure website will have a valid SSL certificate if it begins with https://.
Notice when you are using popular browsers like Google Chrome or Firefox, a padlock icon is displayed beside the website address. This is an indication that the website is secure and the site has HTTPS connection.
Switch to HTTPS
If your website has not adopted HTTPS, you may want to consider it. Switching to HTTPS is not a difficult process, though it will take some time. Here’s what you need to think about when switching to HTTPS.
– Finalize on the kind of certificate you need – single, multi-domain or wildcard certificate from your hosting provider.
– Use 2048-bit key certificates.
– Don’t block your website from being crawled using robots.txt.
– Allow indexing of all your pages by search engines wherever possible.
It is very much possible that your website already has a few HTTPS pages. E-commerce sites are commonly known to do this. HTTPS pages are usually kept on the checkout pages where the customer makes the payments. If your website has partially adapted to HTTPS, it is better to completely adopt it and have all your website pages read https://, only then would Google recognize your website as HTTPS.
Should you Switch to HTTPS?
So the question on your mind, if your website does not have a HTTPS connection, should you switch to HTTPS? Will it affect your website positively?
Google’s announcement shouldn’t worry you. Your website rank won’t just collapse to the bottom. There is no need to go scurrying to a webmaster to have your website security protocol changed. If it is no hassle and the change can be implemented, then sure, you should switch to HTTPS.
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.