📊 Why Service Providers Waste Over 70% Of Internet Leads

3 Comments

 

Last Episode # 186 Fix Your Second Most Visited Page On Your Website: About Us Page 👨‍💼

 


 


 

 


         

 

 

What Not To Do With New Leads

 

In alot of companies sales and marketing efforts don’t align. You ask the marketing team, yes we are getting tons of leads and traffic. You ask the sales team, they have a very different picture of this whole situation. Harvard Business Review, 71% of qualified leads are never followed up with. What’s more is, of the leads that are followed up on, they’re only touched an average of 1.3 times. What is the biggest problem you might be asking?

Companies don’t respond fast enough to leads. In fact, they take 46 hours and 53 minutes to pick up the phone and respond to a lead.

This can be changed!! Increase from 27% to 92% is an increase of 341% lift in results just by responding immediately and persistently to online leads. We worked with one of our clients and here are the results they got…By moving their average response time from 6 days to 1 day, their close rates went from 3.2% to 7.5%.

Here is another interesting data which will surprise you. It’s like every additional minute is costing you money….

After 20 hours every additional dial you or your salespeople make actually hurts your ability to make contact to qualify a lead.”

“The odds of contacting a lead if called in 5 minutes are 100 times higher versus 30 minutes.

The odds of qualifying a lead if called in 5 minutes are 21 times higher versus 30 minutes.”

Why response time matters?

We know where they are. We called it “presence detection.”

We are still on their minds. This is “top-of-mind-awareness.”

The “Wow Effect. Immediately surprising them

inquiries for sales

 

Solution??

CRM…CRM…CRM

It’s like you are heading to Florida for a drive without GPS. Make sure to start using a free CRM solution to start with

Timing of Response

For a lead generated online, waiting just five minutes will reduce the likelihood of contact by 10x factor. Responding to Leads Within an Hour Generates 7x the Conversations Hubspot

Frequency of Response

When developing your lead response process, you want to address not only the time that a qualified lead should be responded to, but the frequency as well.

As I shared above, the typical lead is touched by a salesperson on average only 1.3 times. Increasing the number of touches to six increases the likelihood of making a contact by 70%.  A study by Tenfold found that many mortgage lenders follow-up with their leads more than 15 times. The key takeaway–be persistent. Persistence doesn’t mean “be annoying” but it does mean don’t give up after the first, second, or third try.

The Importance of Nurturing

As a part of your lead management process, you’re going to want to designate whether a lead is being actively or passively managed. Lead should get retargeting ads or emails from you to help you stay on top of their mind.

Automate Tailored Responses

An auto-responder can be a good back-up when an immediate personal response isn’t possible, but only if it’s not a canned response.  Make sure your auto-responders are personalized and reflective of the experience your customer has had up to this point.

Be prepared 

Have a plan before you go ahead and make contact with a lead. Do your research. Plan what the next steps will be that you push for, as you always need to be aiming to move things on in some way. Also, make sure teams have access to marketing materials, such as case studies, fact sheets and specification packs – whatever may be helpful for them

 

Apply This 10 Step Lead Conversion & Management Process For Service Providers:

  • Understanding the Mindset of Your Sales Team
  • Mapping the Sales Cycle of Your Best Customers
  • Capturing Lead Data Consistently and Promptly
  • Fulfilling Leads Appropriately
  • Identifying Marketing-Qualified Leads
  • Distributing Marketing-Qualified Leads to Your Sales Force
  • Managing the Sales Pipeline Through Reports and Metrics
  • Getting Your Sales Force to Update the Status of Leads
  • Nurturing Non-Marketing-Qualified Leads for Future Benefit
  • Preventing the Process from Rotting Over Time (Constant improvement)

 

 


Connect with us:

Twitter: Rapid Boost

Instagram: Business Growth School

Ali’s Twitter: Ali Salman

Facebook Group: Business Growth School

Leave a Review on iTunes: Business Growth School

 

Need help growing your service based business? Click here to get started  

 

 

 


 

Recent Episodes:

 

 

Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing – Canada’s fastest growing search marketing agency. RBM clients include Fortune 500’s and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company’s customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they’re most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.

Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

Fields marked with an * are required

More from our blog

See all posts
3 Comments
  1. Reply

    Thank you for sharing your thoughts. I truly appreciate your efforts and I will be waiting
    for your next write ups thanks once again.

  2. Reply

    Awesome post. Thank your for sharing such a nice article.

  3. Pingback: Make It Easy For Your Customer So You Can Convert More Website Traffic Into Leads👨‍🏫 - Online Marketing

 

Leave a Comment