[vc_row][vc_column][vc_column_text]Content marketing is online marketing in 2015. One of the biggest reasons brands do content marketing is to attract potential customers. The link between content marketing and potential customer is art of getting found i.e. SEO. SEO is the way you curate content and make it more reachable.
For majority of Canadians (Over 93%) online experiences began with a search engines like Google, Bing or Yahoo. Search engines have developed complex algorithms to help people find good information when they need it and wherever they need it. These search engines look for content which provides intangible benefits to it’s readers. Your content should really solve problems and give good credible information to people.
If your business wants to attract potential customers you have to provide amazing user experience (Mobile responsiveness, loading time etc.) and good content (Truly adding value and solving problems). This way you are working with Google rather than trying to stay ahead of them. Here is an infographic our team put together in order to show you why SEO is soo important in 2015:
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.