[vc_row][vc_column][vc_column_text]Content marketing is online marketing in 2015. One of the biggest reasons brands do content marketing is to attract potential customers. The link between content marketing and potential customer is art of getting found i.e. SEO. SEO is the way you curate content and make it more reachable.
For majority of Canadians (Over 93%) online experiences began with a search engines like Google, Bing or Yahoo. Search engines have developed complex algorithms to help people find good information when they need it and wherever they need it. These search engines look for content which provides intangible benefits to it’s readers. Your content should really solve problems and give good credible information to people.
If your business wants to attract potential customers you have to provide amazing user experience (Mobile responsiveness, loading time etc.) and good content (Truly adding value and solving problems). This way you are working with Google rather than trying to stay ahead of them. Here is an infographic our team put together in order to show you why SEO is soo important in 2015: