[vc_row type=”5″ full_width_padding_left=”40″ full_width_padding_right=”40″ full_width_margin_top=”0″ full_width_margin_bottom=”0″ bg_color=”#ffffff” bg_position=”top” bg_repeat=”no-repeat” bg_cover=”false” bg_attachment=”false” padding_top=”40″ padding_bottom=”40″ margin_top=”40″ margin_bottom=”40″ parallax_speed=”0.1″][vc_column][vc_column_text]Have you ever felt that your marketing strategy is all over the place? The online world is a massive and it can be quite difficult to maintain an active presence on all platforms. You have to manage your SEO strategy, stay active on your social media profiles and maintain your website too. A Marketing Dashboard is specifically made for such multi tasking activity online.
The power of the Marketing Dashboard rises from its ability to bring all your online information across all platforms together.
The Bigger Picture
While you are managing so many things at the same time, the bigger marketing picture of your brand may get lost. The dashboard will show you a single graphical presentation that represents an overview of your online marketing.
With all major information at one single spot, you will be able to connect the dots and see how your various activities are affecting each other. Spotting trends will become much easier with all the data collected on one site.
Know Your Audience
The more you know your audience, the better you can target them. The marketing dashboard will present graphical information like:
– Where do they spend their time online?
– Which social media platform are they most active on?
– Are they responding well to email campaigns?
– Do they like clicking on online advertisements?
Efficiently Manage your Online Marketing
You need to know how effective every one of your online activities is. Trends and insights are valuable, especially when you see them on a cross platform. You realize what works and doesn’t, what is garnering more attention and where your time, budget and energy should be more dedicated to.
Trends and patterns are much easier to spot when there are on a co-relating graph than a numerical list.
Monitor and Compare your Key Performance Indicators
KPIs generally focus on number of visitors and leads and sales generated, however, it depends on your business. You will instantly know when your visitors fall, why it has happened and compare it to previous performance. Accordingly, you can replicate activities that work.
Find the Most Effective Marketing Channel
You have social media, search engines, emails and plenty more to market your business on. This is not just about the number of visitors you have from a particular channel. It also includes the sales generated and the conversation rate from each particular channel. A marketing dashboard helps out in comparing and analyzing such vital data between various channels.
This helps you narrow down on the one or two marketing channels which you can drive forward.
Create a Successful Marketing Funnel
One of the best ways to get visitors, generate sales and convert them is through a marketing funnel. However, getting a good marketing funnel is no easy task. You will have to give it a few tries.
A marketing dashboard gives you a breakdown of your visitors / leads versus customers and repeated visitors. You can quickly find out which parts of your site are under performing, where you’re losing conversions and what needs improvement. Such data is vital in creating a successful marketing funnel.
In simple words, a dashboard provides the right information that can be seen in the correct context of all your online activity. You can use various analytical tools, but a marketing dashboard has all the data in one place. This means you save time and are better able to execute your SEO strategy.[/vc_column_text][/vc_column][/vc_row]