Speed is one of the main factors that Google uses to rank, cache and index the websites. Website Load time is very important in the SEO world. A slow website may break the visitor’s flow which may put him in a different search result. This is why it is very important to have your website load fast.

How can you also test your website?

Link to Google Speed Test

PageSpeed Insights analyzes the content of a web page, then generates suggestions to make that page faster. When you run speed test on your website it shows 2 results, one for mobile and desktop. Here is how it looks:

Google website Speed Test

 

A high Website Speed score in Google’s PageSpeed test is extremely important for a fast loading, interactive website. Because the increase in speed means less page loading times, improved user experience and better customer satisfaction. Speed is very important in SEO today and trust me, even if you don’t care about your SEO, your customers will care.

Google is making a lot of changes to their algorithm this year and one of the new changes they are making is to rank websites that perform well on speed tests higher in the SERPs. When you don’t have your site optimized for page speed, it can make search engines less likely to list your site in the SERPs and you’ll be less likely to convert. Creating a fast website is one of the best ways to improve your SEO strategy. This blog will look at why site speed is so important and then look at how Google’s new search engine changes will affect the ranking of your site on Google

How to speed up your website?

Here are a portion of the numerous approaches to speed up:

  • Compression
  • Minify CSS, JavaScript, and HTML
  • Reduce HTTP request
  • Avoid 404’s
  • Add Page Cache
  • Remove render blocking CSS
  • Avoid filters
  • Remove duplicate scripts
  • Lessen redirects
  • Eliminate render-impeding JavaScript
  • Use browser cache plugins or scripts
  • Improve server response time and get a faster hosting
  • Utilize a CDN (Content delivery network)
  • Optimize pictures and videos

 

Website Speed

Conclusion: If your website is slowing your business down, don’t wait to get started on speeding it up. Contact us today!