When over 90% of Canadians search on Google and Bing they look for credible and reliable information. Also, Google and Bing rank original content higher which provides good value to it’s searchers. Canadians want to read and probe before they want to make a buying decision. In the early awareness stage potential customers look for information which eventually leads them to the sale. In this early stage providing your potential customers good information is critical to search engine success.
Here are some statistics on content marketing: