It is more than a well-known fact that every business needs a website to be successful in this day and age. However, creating a new website isn’t a cakewalk. It involves multiple steps such as registering your domain name for the website, getting a good web hosting company, getting the right URL, deciding the theme, finalizing the font style and color, and so on. Some business owners get the job done with the help of an in-house web developer or hire a website developing and designing company.
If you have already gone through all these processes and successfully created a website for your business, it’s time to make it bigger and focus on getting quality website traffic. Listed below are few things to do after creating your website so that the right target audience know about your business website.
Work On the On-page SEO
Once you have your website in place, you must first focus on making it search engine optimization (SEO) friendly. Every business owner wishes that their website appears in the top search engine result pages (SERPs). In order to achieve higher rankings on search engines such as Google and Bing, there are abundant things you need to consider and work on. Here are a few of them.
Image source: pixabay.com
Make Your Website Responsive
To start with, have a responsive website design so that all the website elements look the same on all devices, screen sizes, and orientations. Today, a large chunk of website traffic comes from mobile phones. According to Statista, 51.77 percent of global web traffic originated from mobile devices. Not only this, if your website isn’t optimized for mobile devices, it will also take more time to navigate, which can frustrate customers. Mobile users have short attention spans, and if your non-responsive website takes a long time to load, they may abandon your website. Therefore, to reach a wider audience of potential customers, you must have a responsive web design. Furthermore, maintaining a separate mobile site requires additional testing and support. It also requires developers to track visitors’ journeys through multiple conversion paths, funnels, and redirects. Rather than having two separate websites for desktops and smartphones, it is better to have one, responsive website that seamlessly adapts any screen and orientation.
So, how do you make your website responsive? Get in touch with your website developer and ask him to convert your fixed business website into a responsive one. Right from the layout to the multimedia content, and also the typography, everything should be converted into fluid designs so that they can fill the screen of any device just like water fills any vessel and takes their shapes.
Focus On the Content
In the world of SEO in 2018, content is one of the most important on-page factors for helping your website rank. And to create SEO-friendly content, you must first create a list of relevant keywords that will help your website rank higher for relevant searches. In order to find the most suitable keywords for your website content, you need to conduct keyword research with the help of Google Keyword Planner, Keywordtool.io, Moz Keyword Explorer, etc.
Another way to find keywords is by looking at the keywords your competitors are using. This can be done by carrying out a Google search of the keywords you want to use and see how your competitors rank on them. You could also make use of SEMRush tool to find this information. Once you have found the best keywords and phrases, create website content around these terms. Create engaging, crisp, informative, and unique content for all the web pages. Think about your online users and not about your business while creating this content. Your content should be easy-to-grasp and helpful for your audiences at the same time. These keywords can also be used as headings, subheadings, and page titles too apart from the main body of your web pages. You should always remember this one tip for your website content – don’t overcrowd or stuff your content with too many keywords. Doing so may increase the chances of your website getting penalized as it is considered to be a blackhat SEO technique. Maintain the density of 2%-5% keyword in your website content instead.
Reduce Website Load Time
You need to consider your website load time. Google, since a very long time, has indicated page load speed is one of the signals used by its algorithm to rank pages. Enter your website URL in the address bar and record the time it takes to load the entire website. If your website takes 10 seconds or more to load, understand that it isn’t an effective website. Also, you cannot blame your internet or WiFi connection for this slow speed all the time. Sometimes, your website contains heavy graphics and codings that slow down your website. You must know that 47% of people expect websites to load in 2 seconds or less, and 40% will abandon a page that takes 3 or more seconds.
Image source: pxhere.com
This can be optional, but it is always better to have some blogs on your website before getting the first visitor on your business. Blogs give an impression of a complete website. It is best to write your own blogs. You understand your business the best, and you clearly know how you want to portray your business in front of people. When you write your blogs keeping in mind different do’s and don’ts of your business image, you create blogs with the right brand image that reflects your business accurately. They create a first impression in the minds of potential clients that you have enough knowledge of your business and its industry. If you aren’t sure how to come up with interesting blog topics to start with, there are several ways to get inspired. The easiest way to find blog topics is by looking at competitors’ websites and other relevant websites. Understand the topics that they have been blogging on and see which topics gained the maximum amount of popularity and engagement. Take inspirations and make a list of the best topics. Apart from this, you can use Google Keyword Planner and different keyword generating tools to find out what kind of keywords related to your business are popular and largely searched by people.
The image below shows various popular and highly searched questions related to teeth whitening. We used KeywordTools for this search. You can use other keyword tools to find out blog topics for your business.
Lastly, if you have been getting questions on your social media profiles, emails or calls about your products, service, or your business, you can provide information or answers to these queries in the form of blogs. This way, you will not only get good topics for your blogs but also answer the queries by your audiences.
Make a Big Announcement
Once you have tested your website’s elements and worked on making it SEO-friendly, it’s time to spread the word. Now is the time to make the big announcement and let people know that your business website exists. The big announcements can be made in numerous ways. The best way to start with is with the help of your social media profiles. If you have a considerable number of followers on Facebook, Twitter, Instagram, LinkedIn, Snapchat, etc., announce the launch of your website on your profiles. Don’t forget to add a creative and appealing caption or graphic to your announcement. And most important, provide your website link on your announcement posts, so that your followers can click and go to the website directly. You can also attach the link to your insta Stories, just like you do in your Snapchat stories. All that your followers will have to do is swipe up when they are viewing your stories, and they will be directed to your website in the default browser. Continue updating the announcement posts for a week or so.
Another way to make the big announcement is with the help of emails. Announce the launch of the website in your next email newsletter. You can either make this announcement a small part of your newsletter or have a complete newsletter specifically for the announcement. “Check out our new website” can be your successful subject line. Lastly, don’t forget to add a “Check out our new website” link to your email signature for all your emails you send in the next one or two weeks.
Image source: flickr.com/photos/132604339@N03
Install Google Analytics
Once you have built your new website and worked on the on-page SEO, it’s time to install Google Analytics. Google Analytics is a free tracking tool that lets you monitor how online users found your business website, and how they use it too. There are several other alternative web analytics software, but Google Analytics is the undoubtedly the best. Not because it was created by Google, but because the tool is extremely powerful, free, and easy to use. Analytics can be beneficial for you as it gives you valuable information about your website traffic and how you get it. These statistics and information might not seem that important now, but they’ll become very useful when your website starts to rank for its target keywords and generate traffic.
Other than the set of keyword that you are optimizing, you can discover what other keywords online users type in to land on your website. You can use those keywords in your website content and blogs to get more website traffic. With Analytics, you also come to know which are the most clicked pages and links and measure the traffic on every web page. Based on the analytical data, you can understand what isn’t working for your website. Accordingly, you can customize and fix your web pages to get more traffic.
It is easy to install and set-up Google Analytics for your website. Just visit the website and sign up using your Google account. You will have to enter your website URL and configure it. After configuring your website, paste your unique Analytics tracking code (you will get it on the Analytics window) onto your website. You can even paste different codes on every web page for a separate tracking and monitoring the performance.
With Google Analytics and Webmasters Tools configured, your website completely SEO-optimized and announcements done right, you’ve taken care of necessary things to do after creating your website. Now, all that you need to do is let your website grow organically, blog consistently, invest in various advertising such as pay-per-click for added exposure on the internet, and measure the performance on a timely basis. If you need any assistance in managing your business website, fixing bugs and issues, or marketing it rightly, you can reach out to our website specialists. We are just one call away for all your website-related needs.
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing – Canada’s fastest growing search marketing agency. RBM clients include Fortune 500’s and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company’s customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they’re most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.