Ep 127 of  Business Growth School for service providers

Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor….If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.

Join us every day for 5 minutes and take away strategies which you can apply in your business.


 

 


 

 

Examples of good service pages: 

Achievers

Arcurve

Domo

Ivision

Waveoc

Horton Works

Medallia

 

Service pages should be like landing pages. Example: 

Example 1

Example 2

Example 3

Example 4

 

How to craft a good services page: 

Step 1: Focus on benefits, not features (Unique Selling Proposition)

It’s very important to address how your service can specifically help your prospect. For instance, will your service save your customers money, time? Help them make more money or make their lives easier? Streamline their operations? Tell them!

Step # 2 Don’t skim

67% of the B2B buyer’s journey is done digitally. Remember, prospect won’t “just call” or send you an email. No solid services information = no sale.

Step # 3 Overarching benefits, too

Shout your overarching benefits from the rooftops! Do you offer free, fast shipping? Does your service based business offer “white-glove” services, while your competitors offer a DIY solution?

Step # 4 They are not alone

Show social proof through testimonials, case studies etc. So, your prospect have complete confidence before contacting you.

Step # 5 Call to action (streamlined)

Now your prospect is interested, what’s the next step? Call, email, book an appointment etc. Make it easy and clear.

 


 

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