Website Design 101 for traffic and conversion – What Kind of website do you need ?

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In this digital age, when a consumer first hears of a brand name, it is put through a search engine; and if not a Wikipedia page, they expect to see at least an official webpage. It is important for every brand to have a website. It gives them authenticity of their existence. Websites are especially important to a brand to introduce themselves and display their products or services on the site. As a brand, your website is the one responsible for selling the product. So what kind of website do you create which coverts visitors into customers?

Landing Page

The visitor would have stumbled upon your website, searching for a particular product. So make certain that the landing page of your website contains the top selling products. Set up a carousel which circulates with images and details of you best selling products. In addition, point out the places where you visitor can click on to make the product purchase.

Direct You Visitor

Don’t keep your website to open. A website with no direction will make a visitor wonder what to next and he will eventually leave. A visitor wants to know what he should be clicking on next and checking out on your website.

Providing Information

Whether it be on your about page or product details, the information need to be precise, clear and short. It should be provided in a quick reading manner and at the same, it cannot be a long read. Having a long worded content will just test the patience of a visitor.

Use bullet points and tables to present the information.

Policy Information

If you really want to rise above the rest, state all your policy information clearly in an easy to read language. Whether it is your payment or return policy, make sure you state it clearly, so that your customer will understand it without having doubts. If you feel there is any particular doubt which your visitor may have, make certain the answer is there itself, or at least on your FAQ.

Also, always stay honest in your policy making.

Give Security

When it comes to online payment, many visitors think ten times over because of the constant risk of digital fraud. Your website needs to give them assurity that all transactions on your website are safe. A SSL certificate on your website will go a long way in assuring them.

Making it Easy

Website design is all about making it easy for your visitor to use your site. It needs to be accessible on all the types of browsers and platforms. It cannot be too cluttered or too stuffed. It should be well spaced. The menu bar cannot have too many options. If you feel the need, have a drop-down menu. The font needs to have a uniformity which your visitor can identify with.


After a year or so, have a change in your website, experiment around. Visitors love to see something new on your website, along with new products, content or information.

Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.

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