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Daily Marketing Lessons

What is ASMR & how brands are using it?

Before I tell you what it is, "ASMR" is currently the top non-branded search term on YouTube, with 2.9 million searches monthly.

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ASMR stands for “autonomous sensory meridian response.”

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Influencers and brands have used ASMR to create videos that trigger stimuli from their viewers. YouTube reported that relaxation videos—including ASMR—have increased by 70 percent.

Here is an example of KFC using it in their ads

Here is an example of Lindt using it in their ads

According to USA Today, Michelob Ultra’s commercial – in which American actor Zoë Kravitz whispered about the brand, tapped on the bottle and poured out the fizzing beer – could have been watched by as many as 100 million people during the Super Bowl.

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