Today’s Episode:Â đź’Ą Voice search is Important for Leads…
Season # 2Â
Ep 160 of Business Growth School for service providers
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“The number of voice searches on mobile have more than doubled in the past year.” – Gary Illyes (Google)
Alexa….find me a nearest Dentist or a Thai restaurant or Siri find me a closest mobile repair shop…
Google has Google Assistant, Apple has Siri, Amazon has Alexa, Microsoft has Cortana, Samsung has their new Bixby, and Yandex launched Alice. But here’s the kicker; voice-enabled search — which, as previously mentioned, is due to become the dominant form of search — doesn’t present the user with a list of results, like a Google search results page does. The user’s time isn’t wasted in that way. Instead, Alexa, Siri, Cortana and company each decide what the top result is, and they present that — and only that.
These new voice devices and technology make it easier than ever for people to simply ask a question and get information from their device. This allows for a more natural way to interact with machines using a conversational voice. Using your voice, you can now play music, turn on your lights, search for a local pizza restaurant, order products and get information on everything from breaking news to the weather.
How to optimize for voice search?
If you are a local business you need to take advantage of voice search and make sure you are optimized for it.
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Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing – Canada’s fastest growing search marketing agency. RBM clients include Fortune 500’s and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company’s customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they’re most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.
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