Twitter chats are an excellent way to get the kind of traction most local service providers only dream of on Twitter, giving you a huge boost in engagement and traffic while generating conversations that center your business.
Big brands have been using Twitter chat, but we don’t see a lot of local service providers taking advantage of that. Netflix’s #DVDchat, for example, is their monthly Twitter chat. Netflix’s account will post questions around a specific theme or genre, like horror movies or musicals.
Determine business goals is a critical thing. You can’t figure out how to host a successful Twitter chat, after all, if you don’t even really know what “success” means for you.
Netflix’s #DVDchat, for example, isn’t called “#NetflixChat” or “#MovieChat.” It’s called #DVDchat, and they’ll intentionally bring up movies that aren’t on the online streaming roster, because it encourages users to subscribe to their lesser-used DVD mailing service.
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Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.