Turning Strangers Into Customers

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Season # 2 

Ep 152 of  Business Growth School for service providers

Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor….If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.

Join us every day for 5 minutes and take away strategies which you can apply in your business.




Last Episode # 151  Guide Method – Lead Generation Strategy

Today’s Episode 152: Turning Strangers Into Customers


Imagine you goto a networking event, and you spot a perfect ideal client. Do you walk to them ask say, let’s do business together or hire me because I am awesome? You approach them, build a relationship and trust. You might ask them for a coffee or lunch, then slowly slowly you turn them from stranger into a client only once you build a rapport with them.


Similarly you are at a bar, hanging out with your friends. You saw a girl who you like. Do you just walk to her and say, let’s go home? Infact doing that will get you into trouble. Most of the local businesses like Lawyers, Dentists, Accountants, Plumbers etc. they all try to be like that weird guy at the networking event or at the bar.
Website visitors are very similar to this.



We closely tested this and got amazing results, when you treat your website visitors who are strangers properly. Rather than asking for a sale, we gave them free things, educated them, provided checklists, mindmaps etc. It worked!! Because in last 90 days using this strategy we generated over 183 leads which comes down to 2 Leads/Day and 60 new leads a month.


Here are our results: 


Conversion report

Here is how we were able to capture 180+ leads in last 90 days from clients who wouldn’t have bought from us (strangers), and we converted them into friends and fans. Example of few call to actions and lead captures:

This example converted at 5.58% means if 100 people saw this call to action 5-6 people took this offer.



Here is the Lead magnet: 

Examples of call to action



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Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.

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