Last Episode # 190 📊 7 Steps Proven Framework For Service Providers Online Marketing Part 2
Measuring Your Online Marketing Success
One question that service providers really don’t want to spend more than a few seconds answering is: “Was it worth it?”
I spent money on adwords…
I ran a radio campaign….
We advertised on a local directory
We did instagram ads….
To ensure that the effort, time, and money you put into your marketing journey aren’t wasted, you need to have a clear vision of where you’re headed.
Using these tools service providers can track their online marketing success
Google Analytics
Google analytics is like a GPS. It will tell you really good basic information which you should know about…
- Pages per visit
- How much time people stay on your website
- What are most visited pages
- What pages convert the most
- Which pages have a highest exit rate
All these things are really really important….
Here to give you a perspective on our own traffic:
Email Leads Tracking Tool
You need to know when people fill out a form on your website, where they come from. Did they come from organic search or Instagram campaign etc. You can use tools like: Hubspot, Getsite control, Sleeknote, Optinmonster
Here is an example of a lead from our website:
Call Tracking
You need to know when people are calling you where they are calling you from and how they found you. Not only that call tracking provides you conversion metrics as well. Which means if you got 15 leads through call tracking you can see how many of those 15 leads you end of converting.
Example:
Conversion Rate Optimization Tools
You also need another layer of tracking here. This layer tells you insiders info on your most important asset….”Your Website“. You should be tracking things like:
- Heatmaps
- Scroll maps
- Clickdata
- Session Recordings
Here is an example:
Not sure why people are not converting…? Understand visitors’ behavior and fix pain points with session replay, heatmaps, funnels, form analytics, and feedback campaigns
Use one of these tools:
1. Crazy Egg
2. Mouseflow
3. Lucky Orange
4. Inspectlet
5. Heatmap.me
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Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.
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