Last Episode # 190 ๐Ÿ“Š 7 Steps Proven Framework For Service Providers Online Marketing Part 2

 


 


 


 


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Measuring Your Online Marketing Success

One question that service providers really donโ€™t want to spend more than a few seconds answering is: โ€œWas it worth it?โ€

I spent money on adwords…

I ran a radio campaign….

We advertised on a local directory

We did instagram ads….

To ensure that the effort, time, and money you put into your marketing journey arenโ€™t wasted, you need to have a clear vision of where you’re headed.

 

Using these tools service providers can track their online marketing success

 

Google Analytics

Google analytics is like a GPS. It will tell you really good basic information which you should know about…

  • Pages per visit
  • How much time people stay on your website
  • What are most visited pages
  • What pages convert the most
  • Which pages have a highest exit rate

All these things are really really important….

Here to give you a perspective on our own traffic:

 

 

Email Leads Tracking Tool

You need to know when people fill out a form on your website, where they come from. Did they come from organic search or Instagram campaign etc. You can use tools like: Hubspot, Getsite control, Sleeknote,ย Optinmonster

Here is an example of a lead from our website:

lead generation tools

 

 

Call Tracking

You need to know when people are calling you where they are calling you from and how they found you. Not only that call tracking provides you conversion metrics as well. Which means if you got 15 leads through call tracking you can see how many of those 15 leads you end of converting.

Example:

 

 

Conversion Rate Optimization Tools

You also need another layer of tracking here. This layer tells you insiders info on your most important asset….”Your Website“. You should be tracking things like:

  • Heatmaps
  • Scroll maps
  • Clickdata
  • Session Recordings

 

Here is an example:

 

Not sure why people are not convertingโ€ฆ?ย Understand visitorsโ€™ behavior and fix pain points with session replay, heatmaps, funnels, form analytics, and feedback campaigns

Use one of these tools:

1. Crazy Egg

2. Mouseflow

3. Lucky Orange

4. Inspectlet

5. Heatmap.me

 


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