Are social media campaigns and promotions taking up all your time? Do you find yourself doing repetitive marketing tasks on social media every day? Social media automation is the solution to your quandary. Automating your social media to suit your needs saves a huge chunk of your time and gives you the freedom to utilize your time for the management and growth of your business. Here’s how to go about social media automation.

What can you do with automated social media tools?

Top social media tools offer a host of automation features that you can use to manage your social media profiles on multiple platforms with relative ease. You can use automated social media tools to:

  • Pre-schedule your social media posts

  • Post content to multiple platforms

  • Automate repetitive social media publishing tasks

  • Manage all your social accounts in one place

  • Use analytics to track your progress

  • Find out the time and day most suitable for posting to social media

Which automated social media tools to use?

1) Hootsuite

Hootsuite is currently ranked as the number one social media automation tool. It allows you to get started for free with the option of upgrading to a paid service later. Hootsuite also has a helpful feature called Autocheduler which finds out which is the best time to post to social media based on the response generated by your previous posts.

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Key features include:

  • Connect to 35 of your social media accounts

  • Integrates with RSS feeds and your blog

  • Monitor conversations and mentions of your business from your dashboard

  • Integrate and manage your Hootsuite account from your WordPress blog

Several free automated social media tools are available for you to try out before you can settle on the one which works for you.

2) Buffer

Buffer functions like a virtual queue by allowing you to list several posts with specific times for uploading them. This enables you to manage your social media content for the entire week without taking up a lot of time. Buffer differs from Hootsuite in the sense that it does not provide a dashboard allowing you to see other profiles on social media but provides more flexibility in terms of scheduling which can be customized and changed as per your needs. Buffer also provides analytics to track the progress of your social media posts. Like Hootsuite, Buffer is also free with the additional option of paying for added services such as connecting to the RSS feed and blogs.

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Key features include:

  • Supports multiple Twitter, Facebook and LinkedIn profiles

  • Integrates seamlessly with link shortener

  • Download and use Google Chrome, Firefox and Safari browser extensions to share content right from the web to your social profiles

3) SocialOomph

SocialOomph is one of the top social media tools due to its useful features and efficiency in managing multiple accounts. It is especially effective for Twitter with its wide range of automation features such as scheduling tweets, tracking keyword, viewing mentions and retweets, DM inbox cleanup, auto-follow and auto-DM features for new followers. Auto-follow is a neat tool for those who prefer to manually follow new followers as it saves you valuable time. SocialOomph is another free automated social media tool for effective social media marketing.

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Key features include:

  • Free management of up to 5 Twitter accounts; unlimited use of Facebook and LinkedIn accounts

  • Auto-follow back feature included

  • View retweets & mentions from your dashboard

4) Sprout Social

Sprout social is renowned for its sleek and easy-to-use navigation interface which allows the user to streamline social media marketing with just a few clicks. It boasts of a single stream inbox which ensures you never miss a single message or interaction on your social media. It also offers tools to seamlessly post to Facebook, Twitter and LinkedIn with superior built-in analytics to track post progress. It is a paid automated social media tool but with features this versatile and powerful it is undoubtedly one of the top social media tools.

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Key features include:

  • Easy to use interface and dashboard

  • Unified Smart Inbox to streamline engagement

  • Monitor Hashtags and Topics on Twitter

Social media automation tools are a necessity to engage with the target audience for your business and save your precious time. You could also get in touch with top social media agencies in Edmonton to manage your social media marketing. To successfully promote your business online, it is wise to consider getting SEO training for your business. Use social media automation tools in conjunction with other marketing endeavors and your business is bound to succeed.