Redesigning your website is like renovating your retail store. It’s a big decision. You don’t renovate your home or retail store often. Though redesigning does not entail changing your main graphic design elements and changing the branding sense of your website, it could happen. A redesign can include functional changes improving your website’s user experience. At the end of it, your redesign should aim to reach your marketing goals and boost your sales.
So still not convinced with those reasons? Well, here are some concrete ones.
You are Not Getting What You Want
You must have had a reason for starting your website. It could be to create an online presence, increase awareness, build a brand and increase sales. However, if you’re not able to achieve what you want, then you have a good reason to redesign your website. A website that’s not getting what you want is a useless piece of real estate that is taking funds, but not returning anything of value.
It’s time you take a look at the data you’re collecting and analyse what’s going wrong. Is the landing page pushing away customers or are they unable to make the final click on purchase?
The Purpose of the Site has Changed
In time, your website will evolve. When you complete one goal, you move onto the next. For example, you may have wanted to create awareness, now you wish to boost your brand image. When your purpose changes, your website should evolve to reflect that change. Reviewing your marketing goals regularly may prompt this change in purpose.
Your Website Just Doesn’t Work
It is not easy for your website to get noticed and attract online users. While you can focus on SEO and social media marketing, there is no guarantee of getting visitors. You may not realise it, but there may be many elements on your website that have no functionality and aren’t user friendly. Worse yet, your website may have a broken code or back end issues.
A website that doesn’t work should be rolled back and redesigned immediately. This could happen when you’re impatient to get your site live.
Your Site isn’t Responsive
Think of every click on your website as an interaction between you and your visitor. A responsive website is even more important with the increase of mobile usage.
The website you designed may look all glossy and pixel perfect, but the layout could be heavy. This will result in your website taking time to load. If your web page doesn’t load in 3 seconds, your visitor will leave. Flat design is the latest trend in web design and it makes a website very responsive.
You Need to Incorporate a Better Content Strategy
Content is the reason why visitors will stay on your site. If you don’t have a good content strategy, visitors won’t keep coming back. A good content strategy always has something interesting to offer your visitors.
When your website is being designed, you may miss out on this aspect and not properly integrate it into your site. Worse would be to push content back on your website. Redesigning your website would help you bring quality content in front for your visitors.
A website should always be contributing something to your business whether it is brand building or improved sales. If it’s not, you need to redesign it, pronto!