Top 3 link building tools to help you build better and authority links

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If you hope to get your website link on the front page of a search results, you have to build quality links with other websites locally. Having plenty of quality web links on your site will improve its page rank. Link building is a big aspect of creating a top ranking website. Whether you’re an expert in SEO strategies or it is something new for you, making use of Link Building tools will be a big help. They help you in the analysis of your links, identifying bad links and showing you more link building opportunities for your site.

Here are three link building tools that will definitely ruffle up the feathers of your website and kick things up.

Majestic SEO

This is the most popular link building tool out there and for many, it’s their first stop.  The Site Explorer will be your most used feature. It takes your URL and gives you back relevant information such as Summary, Top Backlinks, Referring Domains, and Top Pages. The Domain information informs you if you have lot of sitewides.

Majestic SEO breaks down your backlinks into various categories such as Referring IP Addresses, Nofollow Links, Redirects, Frames, Deleted Links, etc. The Backlink History section will show you important information on external backlinks discovery and referring domains discovery over the past year.

If the tool finds your site lacking in backlinks, it will get pointed out and you can add links from their Top Backlinks section. There is a free and pro version, so take your pick.

Open Site Explorer

Open Site Explorer is somewhat similar to Majestic SEO. Its free version offers you a bit more information on your backlinking than Majestic SEO. The Dashboard presents information in an easy to read manner and you can question the creators on the Q&A section and get a swift reply. This means if you’re new to Open Site Explorer, you won’t have a tough time learning how to use it. The tool has many options of displaying backlinking data such as inbound links, top pages, linking domains, etc.

It is great for strengthening your domain authority and Linking Root Domains. A unique feature of this tool is that social media is not missed out on and there is focus on platforms like Facebook, Google+ and Twitter.

In addition, you can analyse your own website or a competitor’s.


Ahrefs offers four main features for its users – site explorer, SERPs Analysis, Reports and Labs. The site explorer functions similarly to Majestic SEO and Open Site Explorer. You can find interesting information like total number of backlinks and their types, different referring IP’s and subnets.

Lost Links is an interesting feature through which you can find links a competitor has lost. The tool gives you a daily report on your page rank on Google, Bing and Yahoo search engines. The report feature gives you freedom to create reports for your own domain or any other site as part as the free version.

On the whole, you’ll love Aherfs because it’s straight to the point and presents data to you easily.

If link building is new to you, these three tools will help you get started.

Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.

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