Ep # 55
#1: Not Being Consistent
This is the key to successful email marketing campaign. If Game of Thrones doesn’t air on the given time, fans will be mad and disappointed. Similarly your subscribers expect consistency and predictability from you. If oyu send an email every Monday or twice a week then keep that consistency. This is the only way to make sure your subscribers are looking forward to your future messages.
#2 Don’t Sell, Edutrain (Educate + Entertain)
Don’t sell and also don’t just be boring. Try to educate and entertain them at the same time. People are distracted with cell phones and other distractions you want them to pay attention to what you are saying. If you just keep selling all the time or keep promoting products/services you will never establish a trusted relationship with your email list and potential customers.
#3 Don’t Focus on Quantity, Focus on Quality
It’s better to send a quality email once a month rather than sending email every week or bi-weekly. Quantity doesn’t matter, quality does.