Top 3 Email Marketing Mistakes Businesses Make

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Ep # 55


#1: Not Being Consistent

This is the key to successful email marketing campaign. If Game of Thrones doesn’t air on the given time, fans will be mad and disappointed. Similarly your subscribers expect consistency and predictability from you. If oyu send an email every Monday or twice a week then keep that consistency. This is the only way to make sure your subscribers are looking forward to your future messages.

#2 Don’t Sell, Edutrain (Educate + Entertain)

Don’t sell and also don’t just be boring. Try to educate and entertain them at the same time. People are distracted with cell phones and other distractions you want them to pay attention to what you are saying.  If you just keep selling all the time or keep promoting products/services you will never establish a trusted relationship with your email list and potential customers.

#3 Don’t Focus on Quantity, Focus on Quality

It’s better to send a quality email once a month rather than sending email every week or bi-weekly. Quantity doesn’t matter, quality does.


email marketing frequency




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Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.

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