2014 has been an eventful year with many updates and changes occurring in Google’s algorithm. As a SEO professional, there have been many insights that I’ve picked up last year and I will be improving and implementing these changes with my next SEO strategies.
Death of Google Authorship
Google announced that Google authorship won’t be a ranking factor for the search engine. This meant that writers who have been able to leverage themselves on the search engine because of their authorship weren’t able to do so anymore.
However, that does not mean you should do away with authorship completely. Google Authorship still works on its social media platform – Google Plus. This way you still leverage your authorship brand.
Additionally, you should have a system of authorship on your own website that will help Google identify the writers.
Get Reviews on your Google Plus Page
If you’re not getting positive reviews on your Google Plus page, then you aren’t leveraging it enough.
A quick search of restaurants in Edmonton brings up businesses that have a rating close to, or above 4. More importantly, these restaurants have an abundant number of reviews on their Google Plus page.
Have a strong system to encouraging customers to put up reviews on your Google Plus page. Email marketing is a fantastic way to get in touch with your customers after a sale, inquire how the product is and request them to put up a review.
If your business is at a physical location like a retail store or an office, you include a section on how to put up a review in your post-sale handout.
More and more users are getting on the mobile platform. The beauty of a mobile device is that a person can do so many things on the go like doing a quick Google search of a restaurant or a product while out of the house.
Websites that are mobile optimized are promoted on these searches over non-friendly websites. More importantly, users are informed of which sites are mobile optimized.
Websites that are mobile friendly have a ‘mobile-friendly’ tag
Mobile optimization is not something you can miss out on.
Use Local Power
If you’re a local business, then you have to conduct local SEO optimization to beat the competition. Throughout 2014, Rapid Boost Marketing has been conducting geo-local optimization for clients with good results.
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.