A/B testing is possibly the door-way to successfully converting more visitors into potential customers for your firm or practice. Each and every element on your website contributes to convincing customers to make that final decision. From the landing page images to the description to the ‘Contact Now’ button, these elements play a factor in making […]

Jumping into the e-commerce world is no doubt challenging, but if you have done it, then you have taken your retail store to the next level. More and more customers are buying products online because it’s convenient. However, running an online e-commerce store is expensive and if you aren’t able to make sales and generate […]

Paying for SEO, buying keywords and having blogs on websites is essential. But what after that? Do your results have to be lost in a wormhole? No they don’t! The leads you generate through SEO have a high potential to become high paying clients. Businesses think that SEO is a magic wand. After wielding it, […]

No matter how much effort you put into your SEO, it will be pointless if you fail to convert your visitors. Once your website gets a visitor, he needs to be nudged to convert. ‘Convert’ can mean different things depending on your business and online objectives. It can be to get the visitor to register […]

Ranking on Google and Bing only matters when it is bringing you qualified traffic and you are converting those prospects into customers. Click through rates, conversions etc. are all important KPI’s you need to be aware of. Here is an infographic to help you understand why being on the first page is so important to […]

  Over 90% of online experiences for Canadian’s start from search engines (Google & Bing). In the awareness stage Canadians look for products and services on Google & Bing. The first and the last touch points for Canadians is also search engines (Google & Bing). Search engines are becoming very important for for businesses and […]

Today, a website is the front window of your business. This is especially true if your business is an e-commerce or B2B one. Before a potential customer can even get in touch with your business, it is your website that will carry out the communication, branding and convincing. There is a lot that goes into […]

The first place a reader’s eyes goes to is the headline of an article or an ad. This is because a headline has bigger font than the article content and the reader wants to know what the article or an ad is about. A good headline will not only capture their attention, but convert them […]

Just creating a website or blog is not enough. You have to keep track of it, collect data on the traffic and analyze that data. This information will reflect the effects of many elements ranging from web design, digital marketing and content strategy on your site. In turn, this analysis will help you to create […]

There are plenty of bloggers in the sea and it’s easy to sink into the depths. Crafting awesome content is the first step to getting attention for your blog. Here are 11 points you should be aware of when starting your blog. 1.      Make a Magnetic Headline Whether it is through social media or SEO strategies, […]

A/B testing is possibly the door-way to successfully converting more visitors into potential customers for your firm or practice. Each and every element on your website contributes to convincing customers to make that final decision. From the landing page images to the description to the ‘Contact Now’ button, these elements play a factor in making […]

Jumping into the e-commerce world is no doubt challenging, but if you have done it, then you have taken your retail store to the next level. More and more customers are buying products online because it’s convenient. However, running an online e-commerce store is expensive and if you aren’t able to make sales and generate […]

Paying for SEO, buying keywords and having blogs on websites is essential. But what after that? Do your results have to be lost in a wormhole? No they don’t! The leads you generate through SEO have a high potential to become high paying clients. Businesses think that SEO is a magic wand. After wielding it, […]

No matter how much effort you put into your SEO, it will be pointless if you fail to convert your visitors. Once your website gets a visitor, he needs to be nudged to convert. ‘Convert’ can mean different things depending on your business and online objectives. It can be to get the visitor to register […]

Ranking on Google and Bing only matters when it is bringing you qualified traffic and you are converting those prospects into customers. Click through rates, conversions etc. are all important KPI’s you need to be aware of. Here is an infographic to help you understand why being on the first page is so important to […]

  Over 90% of online experiences for Canadian’s start from search engines (Google & Bing). In the awareness stage Canadians look for products and services on Google & Bing. The first and the last touch points for Canadians is also search engines (Google & Bing). Search engines are becoming very important for for businesses and […]

Today, a website is the front window of your business. This is especially true if your business is an e-commerce or B2B one. Before a potential customer can even get in touch with your business, it is your website that will carry out the communication, branding and convincing. There is a lot that goes into […]

The first place a reader’s eyes goes to is the headline of an article or an ad. This is because a headline has bigger font than the article content and the reader wants to know what the article or an ad is about. A good headline will not only capture their attention, but convert them […]

Just creating a website or blog is not enough. You have to keep track of it, collect data on the traffic and analyze that data. This information will reflect the effects of many elements ranging from web design, digital marketing and content strategy on your site. In turn, this analysis will help you to create […]

There are plenty of bloggers in the sea and it’s easy to sink into the depths. Crafting awesome content is the first step to getting attention for your blog. Here are 11 points you should be aware of when starting your blog. 1.      Make a Magnetic Headline Whether it is through social media or SEO strategies, […]

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