📈 Spying On Your Competitors & Reverse Engineering Their Successful Campaigns 📊

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Last Episode # 184 Close More Deals When You Are Bidding Against Other Competitors

 


 


 

         

 

 

Spying On Your Competition, Learning From Them & Reverse Engineering Their Successful Campaigns

1: Phlanx

This Instagram engagement calculator clues you in on how active any given account’s followers are

 

Instagram

 

 

2: Social Blade

A fun tool for checking out bigger brands is Social Blade. It assesses follower counts on the likes of Twitter, Instagram and YouTube among other services. Example of my Instagram account:

 

spy on competition

 

3: SEMRush

SEMRush is one of the most widely commonly SEO tools on the market, but its competitor analysis features set them apart from the pack. Here is an example of Rapid Boost Marketing website analysis:

competitor spying

 

Here is an example of spying on competitor ads: 

 

 

4: Ahrefs

Another staple competitor analysis tool for SEO is Ahrefs’ site explorer, which allows you to check any URL’s top organic keywords

5: Google Alerts – a tool for monitoring mentions

This is a free very simple and easy-to-use tool that will send reports right to your email. If you want to know every single time your competitor is mentioned online, whether as a link or simply a mention, you’ll get that an email report.

6: SpyFu

Download Your Competitors’ Most Profitable Keywords and Ads For Paid and Organic Search

7:  What Runs Where – a tool for monitoring ads

Although this resource specializes in online media buying and helping businesses buy correctly, it has some great features for watching your competition.

8: Website Auditor and SEO SpyGlass

WebSite Auditor can automatically gather your SEO-competitors that rank on page one for any desired keyword(s), and show the anatomy of those winning pages: how exactly they’re optimized, and how tactics vary from one competitor to another.

9:  Owletter

This tool automatically aggregates emails from competitors and organizes them into a simple, user-friendly dashboard. Owletter’s analytics spots changes in your competitors’ email frequency, and likewise picks up on trends to help you optimize when you should send your own emails.

10: Moz Chrome Tool Bar

MozBar gives you instant metrics while viewing any page or SERP.

-Create custom searches by engine, country, region, or city.
-Quickly assess the Page Authority and Domain Authority of any site or page.
-Access and compare link metrics across pages while viewing any SERP

11: iSpionage

If you’re interested in a competitor’s paid ads, iSpionage is definitely for you. This tool analyzes multiple aspects of PPC campaign

12: Ontolo – for content marketing

Ontolo is a good tool for backlink monitoring and content marketing. It assists with determining good content topics, finding authors to reach out to, and improving your link building strategies

13: Rank Signals

Uncover SEO backlinks & traffic sources of your competitors

14: Google Keyword Research

A great place to start is to plug your competitor’s URL into the field that says “Your landing page.”

15: Rank Tracker

Get the most up to date, easy to analyze SEO ranking (SERP) information on all your websites, so you can stay one step ahead of the competition and maximize your profits.

16: Social Mention

There’s no better way to go spying on your competitors than listening in on their social media activity. This is where the majority of businesses put their time and resources nowadays.

17: Keyword Hero

Using the Keyword Hero data will give you a huge advantage over anyone competing for the same keywords and users. Also, you’ll see significant revenue uplifts if you adjust your content accordingly.

 

Some other tools: 

 

#1: Klear (Identify, Analyze & Measure)

#2: Video comparison tool

#3: Facebook Page Insights

#4: Socialmention

#5: Tweepi

#6: Fan Page Karma

#7: Commun.it

#8: Snaplytics (Snapchat)

#9: Social Searcher

#10: Talk Walker 

 


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Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing – Canada’s fastest growing search marketing agency. RBM clients include Fortune 500’s and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company’s customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they’re most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.

Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.

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