Last Episode # 184 Close More Deals When You Are Bidding Against Other Competitors
Spying On Your Competition, Learning From Them & Reverse Engineering Their Successful Campaigns
This Instagram engagement calculator clues you in on how active any given account’s followers are
2: Social Blade
A fun tool for checking out bigger brands is Social Blade. It assesses follower counts on the likes of Twitter, Instagram and YouTube among other services. Example of my Instagram account:
Here is an example of spying on competitor ads:
Another staple competitor analysis tool for SEO is Ahrefs’ site explorer, which allows you to check any URL’s top organic keywords
5: Google Alerts – a tool for monitoring mentions
This is a free very simple and easy-to-use tool that will send reports right to your email. If you want to know every single time your competitor is mentioned online, whether as a link or simply a mention, you’ll get that an email report.
Download Your Competitors’ Most Profitable Keywords and Ads For Paid and Organic Search
7: What Runs Where – a tool for monitoring ads
Although this resource specializes in online media buying and helping businesses buy correctly, it has some great features for watching your competition.
WebSite Auditor can automatically gather your SEO-competitors that rank on page one for any desired keyword(s), and show the anatomy of those winning pages: how exactly they’re optimized, and how tactics vary from one competitor to another.
This tool automatically aggregates emails from competitors and organizes them into a simple, user-friendly dashboard. Owletter’s analytics spots changes in your competitors’ email frequency, and likewise picks up on trends to help you optimize when you should send your own emails.
MozBar gives you instant metrics while viewing any page or SERP.
-Create custom searches by engine, country, region, or city.
-Quickly assess the Page Authority and Domain Authority of any site or page.
-Access and compare link metrics across pages while viewing any SERP
If you’re interested in a competitor’s paid ads, iSpionage is definitely for you. This tool analyzes multiple aspects of PPC campaign
12: Ontolo – for content marketing
Ontolo is a good tool for backlink monitoring and content marketing. It assists with determining good content topics, finding authors to reach out to, and improving your link building strategies
13: Rank Signals
Uncover SEO backlinks & traffic sources of your competitors
A great place to start is to plug your competitor’s URL into the field that says “Your landing page.”
15: Rank Tracker
Get the most up to date, easy to analyze SEO ranking (SERP) information on all your websites, so you can stay one step ahead of the competition and maximize your profits.
16: Social Mention
There’s no better way to go spying on your competitors than listening in on their social media activity. This is where the majority of businesses put their time and resources nowadays.
17: Keyword Hero
Using the Keyword Hero data will give you a huge advantage over anyone competing for the same keywords and users. Also, you’ll see significant revenue uplifts if you adjust your content accordingly.
Some other tools:
#1: Klear (Identify, Analyze & Measure)
#6: Fan Page Karma
#8: Snaplytics (Snapchat)
#9: Social Searcher
#10: Talk Walker
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