There is plenty of focus on on-page factors in order to improve your SEO rank, however you are probably missing out on soft factors that have an influence on your website’s SEO rank too. It is easier to focus on on-page factors because they give you definite results. Soft factors can come in handy if you find that your SEO rank is not improving well enough and you’re having a tough time beating the competition.
Soft factors largely focus on behavioral data and content. Over looked behavior patterns can give insightful data on improving the site and getting more traffic, while fresh content is always a must.
So what soft factors should you be looking at?
Time Spent on a Page
Take this point in context with how the visitor arrived on your site. Was it through a search query? For example, take the search query ‘Best App for Android’. A search engine may present it as a top search result. In the first few months, visitors may spend 60 seconds on that page. However 6 months later, visitors have reduced time spent on page to 20 seconds. The search engine will assume that the page’s relevance in answering the query is not good enough anymore, and the page rank will drop.
As your content gets older, watch its page rank, time spent on the page and its bounce rates.
What CTR tells you is that even though your page link shows on a search result, its title, meta-description, etc. is not enough to convince the user to click on it.
This is data you can get from your site. How fresh is your content? There is no hard and fast rule when it comes to SEO optimization and how old or new your content is. Search engines aim to give the best answer, even if it is old. In fact, many older posts continue to get traction and stay relevant (this point is explained above).
The more fresh content you have, the more you will be noticed by a search engine. This is especially important if you are unable to get sufficient traffic. It goes without saying that the content has to be top quality.
Everyone is aware of keyword optimization, but most, including professionals, miss out on long-tail keyword optimization. Long-tail keywords use more than four to five words to make a sentence. Most internet users do not type in one or two keywords to find a service, product or information. They type in a full-fledged question like ‘How to fix my sink’. Your long tail-keywords would not be repair sink or fix sink; it would be best ways to fix sink, methods to fix your sink, stop a leaking sink, etc.
When you have exhausted your on-site and the basic SEO methods, it is time to turn to these strategies. They improve your SEO optimization and further boost your SERPS.
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.