Keeping track of your analytics and regularly refining your website is vital for good SEO. Through this, you frequently keep track of your website’s progress and improve the pages that have low traffic. Low traffic and high bounce rates are metrics that will have a negative effect on your SEO rank.

So, here’s one single trick you can add to your refinement process to improve web traffic and SEO rank using Google Analytics.

Match the keywords and information on your site.

When users enter your website, they have done so because of a specific keyword or keyword phrase that has attracted them to the site. However, if your web page fails to meet their expectation, in terms of providing the information they were searching for, then you are going to have a high bounce rate. A high bounce rate signals that your web page fails to answer the query and it will lose SEO rank.

Here are 5 steps for you to match the keyword and information on your site.

  1. Identify a Low or Medium Traffic Page

Why not a high traffic page? Well, if it isn’t broke, don’t mess with it.

To find your low traffic pages, go to Google Analytics and find page views. From there, you’ll be able to identify page views and which pages have medium or low traffic. There’s no single metric to identify what’s high, medium or low. It depends on your industry, how long your website has been up and many other factors. The image above shows the buckets we created for one of our websites.

  1. Discover Mismatches between User Intent and your Content

Now that you have identified a page that has a low or medium traffic, move on to the next step.

You want to discover the keywords’ traffic source that is used to get to your page. For example:

Once you have that keyword list, you have to ask yourself:

How well connected are these keywords to my page?

What do I mean by connection? Each keyword signifies users’ intent and their search for that specific information. How well does your page provide information regarding those keywords? If your page fails to provide any information on the top keywords listed, then that page is failing in one big aspect for its highest volume search query.

  1. Optimize your page

To fix this problem, you have two options.

  1. Optimize your page for user intent: You change your content to ensure that your page answers the keywords traffic source. For example, if “website development service” is a top keyword traffic source, you ensure that your page contains website development service information.

  2. Optimize your page for your intent: Due to mismatch of keywords, the wrong users are arriving on your website. For example, your page is about website development, but the keyword traffic source is “graphic design”, bringing users to your site who want information on graphic design, not website development.

To optimize your page right, ensure you have the right keywords in these areas.

  1. Page titles and headers

  2. Title tag

  3. Meta description

  4. Body Text

  5. Call to Action

  6. URL

  1. Answer the Query

It is of uttermost importance that you answer the query. For example, suppose “Best web developers in Edmonton” is the query or keyword phrase. In that case, the content your present should list down the best web developers in Edmonton.

Your content should be so good that users don’t return to Google to search for other answers.

  1. Submit for Reindexing

Screenshot 2016-02-08 at 6.12.54 PM.png

Fetch as Google simulates Google crawling. By using the Fetch and Render button, you submit the page for reindexing to Google.

Track the analytics of your page and keep tweaking it if need be. In the meantime, start optimizing your other pages using the same process.

The key to good SEO optimization is to constantly refine it. Use this single trick to ensure that you are doing so.