Why would you want to run a social media audit?

There is great power in social media. 74% of consumers cited relying on social media to make purchasing decisions, and 64% of Twitter users and 51% of Facebook users are more likely to purchase from your brand once they follow you.

The greater your presence, the more focus social media and search engine platforms will give your brand.

Objective

Procedure

Metric to pass objective

Frequency

Result (to be filled by auditor)

Remediation (to be filled by auditor)

Audience engagement

Only official / approved profiles exist

Find all social media profiles

Update and Maintain consistency

Zero unapproved profiles exist

Quarterly

Growth of followers

Open your social media profile

Improve engagement and reach

Access the analytical section

Number of followers grew by 30%

Monthly

Increase Sales

Conduct a social media campaign

Check website analytics

Large traffic source from social media links on product pages and increase in sales

Quarterly

Influencers

Identify influencers

Use tools like Buzzsumo and Little Bird

Find 5 relevant influencers

Quarterly

Get in touch with influencers

Contact influencers through public and private means

Talk to them and involve them in your social media activities

Get one influencer to mention you in their blog, social media page, an interview, etc.

Quarterly

Note – the procedures and metrics in this checklist are illustrative and can be amended.

social media advertisingAudience Engagement

  1. Get rid of Unnecessary Profiles
    Your brand does not have to be present on all platforms across the web. Instead, select social media platforms that will most benefit your brand. If you have got on social media without a plan, chances are that you opened business profiles across various social platforms. Make a list of all of them. Don’t miss out any informal pages and groups that you may have started as part of your testing phase. Also, be on the lookout for any unofficial accounts, set up by meaningful employees or malicious spammers. Close harmful social media accounts in your name down. Else, put them in an ‘approved’ list.

  2. Growth of Followers
    Boosting the popularity of your page and increasing your followers is a snowball effect. The more people like your page, the more publicity it gets, and the more people like it.
    You do this by:

    1. Having content that interests your audience

    2. Having conversations with your followers

    3. Having an active profile

  3. Increase Sales
    Ultimately, you want your social media efforts to convert into revenue, which is more sales. Running a social media campaign is your best option. The key is to offer your audience something. You can offer them your latest products or a discount sale. Running a social campaign is affordable and won’t break your bank. Ensure that your website analytics are set so that you can track the number of users from social media and the purchases they make.

Influencers

Influencers can be game changers for your brand as they can give it great social media exposure.

  1. Find Relevant Influencers
    There is no dearth of influencers. However, you need to find the correct ones.

    1. What does their brand represent and does it identify with yours?

    2. How popular are they?

    3. How frequently do they interact on social media?

    4. How many people are talking about them?

    5. What topics do they engage in?

There are many tools to find influencers.

  1. Target Them
    The next step is to get in touch with them.

    1. Message them Publicly: Send out a public tweet or tag them. Get their attention and have a conversation.

    2. Message them privately: Don’t just say hi, state out what you want from them and plan public activities together.

    3. Connect through a mutual acquaintance: A mutual acquaintance is a great way to get introduced to the influencer.

The key is to maintain a strong and continuous relationship with influencers.

How did your audit go? Have you taken all of these points into account? Let’s us know in the comments section below.