Search Engine Optimization (SEO) is extremely important, so investing in it is a good idea. SEO isn’t all about choosing the right hosting service and building a good website, but it’s also about how people will find you online. If you have a creative website, don’t fret; you can boost its rankings on the SERPs with the right SEO strategies. Here are some of them: 

  • Use Page Titles and Descriptions

Your page titles and descriptions are what search engines show online users. Therefore, your titles and descriptions must contain keywords relative to your niche, and they must be attractive enough to draw in visitors to click on your site when they scroll through search results. Page titles should only be between 30 and 60 characters, while descriptions should be between 70 and 140 characters. 

  • Have Quality Content on Your Homepage

Your homepage should have quality content and contain not only images but text as well. Create quality text content for your homepage, such as a brief description of what you do or a preview of your about page. This can go a long way in boosting your site’s rankings on the SERPs. 

  • Put More Focus on Your About Page

Brands within the creative niche should put more focus on the “About” page. Why? This is the second most visited page on the website after the homepage. Therefore, taking some time to optimize the page in a way that will keep the visitors on your site longer is important. 

Your About page must also include a photo of yourself along with a brief of what your brand is all about. You can also use this opportunity to use some keywords related to your niche on this page. 

  • Fix Broken Links

Pages online move around over time. When this happens, it can leave your site with broken links, specifically older blog posts. Every time your site gains a broken link, your page ranking will drop a bit. You can prevent this from happening by updating and removing broken links. Don’t worry; this is an easy thing to do as there are many online tools you can use to find links that are no longer working across your site. 

  • Do Image Optimization

Creative websites are usually filled with images. With that, it’s more important that these images are optimized; otherwise, they could slow down your website, which will have a significant impact on your SERP rankings. Do this by making sure you only upload files that are not bigger than 2,500 pixels. 

  • Always Add Alt Text

Alternative text (alt text), also known as captions to images, tells search engines the photo contents that allow them to catalogue your visual content in the SERPs. Add alt text by describing the contents of the image in 125 characters or less, and make sure you add some keywords related to the website. Don’t use the keywords repeatedly for every image because search engines may penalize you for keyword stuffing. 

Ready to Give Your Website a Boost? 

Indeed, SEO plays a significant role in your website rankings. You can use these tips to implement more effective SEO strategies that will provide you with the results you want. 

Do you need the help of a reliable Edmonton digital marketing company? Rapid Boost Marketing can help implement the best SEO strategies for your creative website. Schedule a free consultation today!