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Plumbing & HVAC SEO

Search engine optimization (SEO) has always been a complex and tricky science. With more than 200 factors in Google’s algorithms that keep updating constantly, following all of them is a difficult task. It often happens that businesses with online presence give their best to meet the expectations of SEO to rank high in search engines results even if the algorithms change. These updates and changes are made with a vision of improving the quality of search results. You can easily follow the tricks with the help of right knowledge and professionals, and make sure that your plumbing website has a quality SEO value.

As we near the end of 2017, it’s time to start SEO planning your plumbing website for 2018. 2018 is supposedly going to be remarkable in the history of SEO. There are a number of SEO trends to expect in the new year, and here are a few of them that can impact your SEO rank significantly.

Image source: maxpixel.freegreatpicture.com

  1. Mobile-First Index

Source: statista.com

The number of mobile users is increasing day-by-day. More and more web browsing is taking place on smartphones. According to Statista, the number of mobile users across the globe will approximately be 4.93 billion by the end of 2018. This means that all the SEO efforts for your plumbing website should consider mobile users also.

In 2018, Google and many other search engines will deploy their mobile-first index. Even if it doesn’t happen in 2018, it will happen very soon. Mobile-first index means that search engines will give value to websites that are mobile-friendly. Hence, it will no longer be an option for plumbers to have a mobile-friendly website. If you don’t want to miss out on a large chunk of your target audience, you will have to consider mobile-first index or in simple words, optimize your website for mobile users. Optimization should include a number of factors such as separate website URL for mobile devices, responsive website design, easy and appealing user interface, usage of HTML coding, and a faster loading speed.

With mobile-friendliness being a ranking factor, you simply can’t afford to ignore mobile SEO anymore. If you want to test whether your plumbing website is optimized for mobile users or not, you can use a mobile test – WebSite Auditor. Enter the URL of the page you’d like to test under the Content Analysis option. Click on the Technical Factors tab, scroll down to Page usability (Mobile), and you’ll see all the problematic factors.

Image source: pixabay.com

  1. Voice Search

Released in 2002 by Google, voice search commands are being highly adopted by mobile users. They use this technology for personal assistance and to look up for information and products online. In 2014, Google also added a new feature, allowing users to search in five different languages. With the increasing use of voice search technology, we’re expecting to see an even bigger shift towards voice search in 2018. Many individuals prefer the convenience of speaking over typing. The feature saves time and is an effortless search option. The queries in most cases are also more detailed. Make sure your mobile site does not block your resources that include CSS files, videos, images, etc. People speak differently than they type, so optimize a conversation speech or question format content on your website, blog page, and even on social media. When it comes to SEO for plumbers, the rise of voice search technology brings the need to focus on more long-tail search keywords and a natural language that matches your target audience’s conversational tone. As the search queries will be detailed, you’ll have to go beyond the simple keyword and phrases to rank and focus more on what your audiences are searching for.

  1. Content Marketing

Content still continues to be the king. Content marketing was and will always be one of the most important SEO trends for years to come. Good content on a plumbing website that has the capability of higher search engine rankings doesn’t only mean it should be well-written. Along with the quality, the relevance, uniqueness, and quantity of the content also matter when it comes to SEO for plumbers. The major element that plays a significant role in increasing the value of the website, blogs or even social media profiles is keywords. Keywords are words or phrases that resonate with what people are actually looking for on search engines. The right placement of relevant keywords does most of the work to boost your SEO efforts. In order to get started with good content for your website and blogs, you must first find out what your audience is looking for. Google’s Keyword Planner is the best tool for getting a list of trending and most relevant keywords. Once you have a list of keywords related to your plumbing website, use them and create appealing and engaging content, titles, headers, etc. The best way to optimize your website’s content is by outsourcing it to a reliable content marketing agency that will take up the job on your behalf.

  1. User Experience Optimization

We all know that a good user experience increases the chances of people visiting and engaging with the websites that they visit. This increases the popularity of that website and indicates Google and other search engines to understand that the website is more useful for people thus, favoring them over others. This trend of enhanced user experience will become even more important in 2018. And the user experience of both, desktop and mobile websites will play a major role in deciding the SEO value of a website. The UX or user experience factor of a website include the website’s loading speed, its readability, navigation structure, website design, and content. When a website takes a long time to load on any device, the readers may leave the website instantly because nobody would want to wait for too long to read something. Hence, to meet the expectations of your users, your plumbing website needs to load faster. If you’re wondering how fast is fast enough, take Google’s recommendation of 3 seconds or less. You can use Google’s PageSpeed Insights to analyze your website’s speed and make it better accordingly. Next, make sure your plumbing website is easy to navigate and also looks appealing. The website should flow in a consistent and easy layout, and all the clickable buttons and links should be clearly visible. All these apply to mobile version as well.

  1. Visual Content

Search using visual content is an exciting combination of technological innovation and user experience. In a report by Jumpshot & Moz, they stated that around 27 percent of all searches are using images. This technology is going to take the lead even in 2018 for SEO for plumbers. In a survey by Slyce, it was found that 74% of users that made text-based keyword searches are inefficient in helping to find things on Google. Just like the voice search feature, even visual search helps in getting the most accurate search results on search engines. As the internet becomes more visually-focused, there is a great opportunity for plumbers to explore the power of visual content search.

But how to utilize visual content for search engines to value them? All the pictures you use on your plumbing website should be renamed. You must rename them to what the image is about or the keyword for your website. Add alt text to the picture so that search engines can understand what the image represents and understand what the topic it is about. You can add your website’s keyword as the alt text for best SEO value. Another additional way to make the pictures on your website and blog available for the local search queries is by geotagging the images. This way, the chances of the images on your plumbing website to appear on the visual search via desktop or smartphones are high in 2018.

Image source: pixabay.com

  1. Links and Backlinks

Links and backlinks, both play an important role in SEO for plumbers. Linking building from your website or blogs to a quality external source or vice versa helps in creating a network on the search engines. With the help of this network, Google and other search engines can crawl through your web pages. This way, your plumbing website is indexed by search engines. Talking about link building, you can always add links to your website content, blog posts or sharing posts on social media. But while doing so, make sure you link to a relevant and credible website. Linking to any random website just for the sake of linking may not affect your SEO at all or may even lower it. The kind of websites and web pages you link to also matters for the search engines. Always look for authority sites, government websites, credible sources of information and registered sites. Links to these websites can enable search engines to understand that you are acknowledging the right source. You can also add hyperlinks to the keywords you use as Google gives more preference to keywords as anchor text.

Next comes the process of backlinks. Getting backlinks can be tricky, especially that from authoritative or official websites. These websites only link to websites that have excellent data. The best way to get quality and quantity links is by focusing on your content. When you create informative and engaging content and provide market insights, facts, and other useful information, the chances of quality backlinks increase. Therefore, stress on the content creation and have the most useful content on your website and blogs. Once you have your backlinks in place, you can decide whether you want to keep the links or remove them. Make sure you eliminate ghost links and links from inappropriate sources to complement your plumbing website’s search engine rankings.

There isn’t any single way to optimize your online presence for a good SEO value. SEO for plumbers require a combination of efforts and tactics. To know more about other effective SEO trends that will matter in 2018, or to get started with your 2018’s SEO planning, get in touch with our professional search engine optimizers. The experts are well-versed with the existing trends that rule the SEO and can also suggest what will work the best in the new year for your plumbing website and blogs.

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Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.

Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.

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