SEO for beginners: 10 most important things you need to know about search engine marketing


When your website is new on the internet, one of the best ways to direct traffic to your site is through Search Engine Optimisation (SEO). Here are 10 ways you can best optimise your website.

1.      Content is King

You’ve heard it before and you’ll hear it again. It’s not just people who are searching for good content, but even search engines. Don’t underestimate the power of good quality content. Write content which connects with your audience. Come up with articles that will help your readers in their daily lives.

2.      Single Domain Name

It would be a mistake to create too many websites on the internet, for projects, events, initiatives, interests, etc. Aim to keep it all under one roof, preferably one domain name. You should create a dedicated section on your website for projects or event that you’re running. It’s easier to build a brand under one domain than multiple domains.

3.      Adding Text with Images and Videos 

You may decide to add pictures and videos along with your content to help with the ease of reading. Search engines do not read pictures and videos but the text along with it. So make sure you add a caption or a line of description for pictures and videos.

4.      Add Internal Links

On every page of your website, put up other sections and articles that your audience should check out on the website. Make sure these links are relevant to every web page on your site.

5.      Keywords

This is the most common method to get the attention of search engines. Keywords are the words which a user will type in the search engine. Focus on long tail keywords rather than single ones. Long tail keywords are able to capture the intent of the user. Make use of Google Keyword Tool to find relevant ones.

6.      Using Keywords in Articles

If you want to reinforce the use of keywords, you can use them in the title and article body. Having a few keywords in the article will help a search engine select your website over others.

7.      Avoid Too Many Keywords

As much as you use keywords, it important that you avoid filling your web page with too many. If there are too many, search engines will mark the page as spam. Learn to keep it to a minimum of five keywords in an article and not more than that.

8.      Add External Links

Other than offering links within your site, also offer links to other websites which provide similar information. The more links you have, the more attention you’ll get from search engines. However, make sure none of these links are broken or spam.

9.      Forget Black Hat SEO Tactics

Using Black Hat SEO tactics is slowly becoming a thing of the past as search engines evolve. Black Hat tactics usually focus on the search engine’s algorithm and try to fool it. It also results in quality of content taking a hit.

10.  Website Speed

There is no use of have the best content if your website takes too long to load. The faster your website loads, the better. More and more users are accessing the internet and search engines through their phones and phones demand a light website.

Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.

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