SEO Basics – Learn How to Do On-Site SEO On Your Newly Designed Website

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Search Engine Optimizing your website is one of the best ways to reach out to audiences and create a presence on the internet. Starting a website is not enough, you need to promote it a bit. In a single day, Google itself sees over five billion searches being made. The internet is vast and users are constantly searching for services, products and information.

Onsite or On-page SEO is the fastest way to get your website optimized. It basically makes use of content present on your website which your audience will read. Search engines not only read the code, the design placement, meta-data etc, they read the actual content written and give the most relevant results to a user. With Google’s Hummingbird update, this is now true more than ever.

Writing your Title

Your article title defines what your article is about. Instead of having a fancy, roundabout page title, have a straightforward one. Google’s Hummingbird update is focusing on capturing the intent of the user. So if your title can show the correct intent, you have your page SEO climbing up the ladder a long way. Usually, if a few keywords can describe your content, you can consider adding them to the title.

Adding Headers

Break up your content into subtopics and put them under relevant headers. Search engines pay special attention to highlighted headers in an article. Similarly, like the title, you can add a few keywords here.

Adding headers can be useful because at times, a user may only search for a specific topic and not the whole one.

Linking

Linking is one way to connect your website to the rest of the internet. You can give your readers further links and references which they may be interested in. Adding links to your content adds further proof of what you’re saying and presents an opportunity for the reader to check out a reference. You can also add a link for the content you create if you don’t want to deviate into a subtopic you‘ve already written about.

Dealing with Images

Whenever you add a picture, make sure you add a caption or text along with it. Search Engines cannot read image, instead they read the text you add along with it. In a simple line, add a text with a relevant keyword and at the same time, you can explain a particular point of your article.

You would also want to compress your images so they don’t take too much load time.

Adding Keywords

You can add keywords to the main article you write. You not only have to craft content that is informative, valuable and interesting, but also such that search engines find it. Search engines go through the content you have written to match it up with results. Add a few keywords to get their attention. You don’t want to lose out on the quality of the article, so don’t mention a keyword over five times. It is the first and last sentence that a search engine will carefully look at and those are the best places to insert keywords.   

Also, start using more long tail keywords in your article since they will better describe what it is about.

Onsite SEO optimization is best for those who are new at SEO. It’s simple and easy, start by trying these points out! Checkout another great blog post on SEO plugins: Get more traffic in 2014 – Top 5 WordPress plugins for WordPress website

Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.

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