Secret Sauce

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Last Episode #  ➡️ Speed Matters

✅ Today’s fastest growing brands have this secret when it comes to how they design and build their services, experiences and products.

And, that is …” Consumer Compassion ”

They just show empathy, they design products and services which has taken consumer compassion into account.

Cabs and Taxis existed before, but Uber keeping consumer experience in mind which was super inconvenient and inefficient. They streamined the whole process, made it super easy and fast…..This is consumer compassion, where your products, services and experiences are designed keeping consumers in mind and they are very important.

Compassion in the time of need

E-mails from GEICO, my auto insurance company, started to arrive just hours after Charley left the state. “Our goal has been to inspect every damaged car and resolve every claim more quickly than our customers thought was possible under these circumstances,” one message read. “We hope that you did not suffer any harm as a result of Charley. If, though, you need to report a claim, please call us. We are always here for you.”

Compassion is the key to creating new generation products, services and experiences that will actually make users happy, and it’s designed keeping their experience in mind.




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Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.

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