How much an average client lifetime value is in roofing business?

Customer Lifetime Value is, very simply, the product of two variables:

  • Price: How much the service costs
  • Customer Retention: How long you can keep selling your product to a given customer.

Online marketing for roofing companies

 

As an example:

  • Your Netflix subscription costs you $10 per month
  • You cancel your subscription after 10 months of using the service
  • Netflix determines your Customer LTV is $100.

NEW Client Retention Rate (NCRR). So what is NCRR it’s the difference between the amount of transactions a client needs.

For example:

  • The average client in your business changes the roof twice
  • For example 80% of the time if they get their first roof done through you, you will also do their second roof.
  • The average transaction is 8,000, meaning
  • Your Roofing company NCRR is right around 80%.

 

Now let’s talk about demand curve. What is the local demand in your city or upto 75 kilometers?

Let’s say 1400 people look for roofing company and every month 800 homes get a new roof.

If you want to get qualified leads you need to apply SEO, because it’s proven that 92% of people looking for products or services use Google to find them.

online marketing roofing company

If you run a roofing company, you might surely know how tough the competition is out there. It can be challenging to make sure that your potential customers choose your business over your competitors. But the good news is that there are countless online marketing strategies that can help you attract the quality customers you need. One of those techniques is search engine optimization.

Just like a roof is important for your house, the search engine optimization (SEO) process is also essential for your business’s growth. You must be thinking what search engine optimization is and why is it so crucial in today’s date. Don’t worry; I will explain the science and share some tips to boost your roofing company’s SEO too.

 

What is Search Engine Optimization and How Does It Work?

You might have heard a lot of hype about the term “search engine optimization” or “SEO.” Individuals and businesses these days strive hard for better SEO. But, what is SEO? Search engine optimization (SEO) is the practice of earning higher search engine rankings by increasing the quantity and quality of traffic to your website through organic search results. In other words, SEO is a measurable, repeatable process that is used to send signals to search engines that a website is worth ranking high on search engine result pages (SERPs).

Search engines have two major functions – crawling and building an index which is also known as indexing and providing online users with a ranked list of the web pages relevant to their search query. Every business wishes that search engines crawl through their website, indexes it as valuable and credible, and ranks it as high as possible. Every company would want their business website to appear on the first search engine result page (SERP). This is possible to achieve with the help of search engine optimization. However, there are different factors that affect search rank of the websites such as the quantity and quality of links, images used in the content, keywords density, and many more.

Google uses several complex mathematical formulae called algorithms to give a score to every website. Search engine algorithms change frequently, and SEO tactics evolve in response to those changes to make sure that the websites listed in the top SERPs are truly valuable. Compare these factors with empty glasses that collectively fill a vessel called algorithm. One of the glasses is for the score of quality of content on your website, one for the quality and quantity of links to your website, one for the images you used, one for how trustworthy your online users find you. Higher scores in each of these glasses will collectively fill your vessel better. This means, the higher score you have for different SEO factors, the better value your website will have for the algorithms.

 

Is SEO Crucial for Roofing Companies?

Before we talk about why it’s important people do when they need ti find service providers. He will book

If you are wondering whether you need to invest in SEO, the answer to your question is Yes. If you want to grow your customer base online, SEO should be an important part of your roofing company’s strategy. This is because the whole point of having an online presence is to be visible to more and more potential customers. In the pool of numerous roofing companies active in your region or city, it is tough getting noticed and ranked higher on the search engines. This is where SEO can help you if you optimize your web pages and the entire website. Below are a few tips and tricks that can help you boost your roofing company’s search engine optimization.

SEO Tricks for Roofing Companies

Optimizing your web pages and online presence is tricky but isn’t too difficult. If you follow these tricks on a regular basis, there are high chances that your roofing business will rank higher on the SERPs. Even the experts of Google and Bing engineers recommend the following to get better rankings on their search engine.

 

Make Keywords Your Priority

You can say that keywords are the vital basis of any SEO strategy. It is using keywords that decides if your SEO campaign will be a success or not. Using the correct set of keywords in your website and blog content, or keyword management in simple terms, is divided into two stages – keyword research and keyword optimization. First things first, I’ll talk about keyword research before we move on to keyword optimization. Keyword research, as the name suggests, is the technique of finding what your target audiences are looking for from your business. These are the trending words or set of words that can show you how someone would search for information on the specific service or product you are offering. The most effortless way of finding a list of most trending keywords is using Google Autocomplete option. This is something that you must have noticed a countless number of times. Look at the image below. Just type half of the phrase in Google’s search query, for example, “why is my roof leaking,” and you’ll see Google automatically completing the rest of the query. Once a search result page loads, you can scroll down and look for other relevant searches that people make. This way you can use these keywords for creating SEO-friendly content. Another way to find keywords is with the help of some free keywords tools such as Google Keyword Planner and Simple Long-Tail Keyword Generator. These tools allow you to know which keywords related to your roofing business have the most search rate or commonly used by your audience.

roofing company seo

Once you have your list of keywords, you can start creating content around them and focus on keyword optimization. Keep in mind that you don’t unnecessarily use too many keywords in your web page as it might signal search engines that you are purposely doing this with the aim of earning higher SEO ranks. Therefore, use keywords naturally in your website content. Maintain the average keyword density of 1.5%-2%, and it will help your website’s SEO. Consider using long-tail keywords so that your website appears when your researchers put in an in-depth, specific search query. Although this will bring comparatively less traffic to your roofing website, you will still have quality audience on your website who will be interested in what you have to offer. Another helpful hack for better SEO value is to use these keywords in the page titles, section headers, URL of your website, ALT tags of your images, meta description tags, etc.

 

Create Valuable Content

Content is still the king, and hence, focus on creating quality content. I am sure you have a lot of content on your website, that too in various forms. But you need to ask yourself “is this content capable of getting higher rankings on SERPs?” To rank higher on the search results, creating valuable content will help you considerably. The hacks to create effective content for your web pages and blogs is to have high-quality, relevant, unplagiarized content. Here are a few more tips to create valuable content for your roofing company’s website.

  • Do thorough research on the topic you are writing about, irrespective if it is a blog post or a web page. Researching well ensures that the content you create is informative and interesting.
  • The headline or title of your web page or blog is the first thing that your online researchers will view in the search results. Hence, brainstorm and create the most appealing title for your content piece so that it appeals to people and even to the Google Bots. Create a title of 55-60 characters, as this is what most search engines will display on their SERPs.
  • Be creative and use different forms of content. If you feel plain, textual content is the only one of its kind, then you are mistaken. You can include images, infographics, videos, whitepapers, ebooks, audio, and other forms of content too on your roofing website.
  • Talking about the language and tone, make sure you keep the essence of your roofing business and business identity in mind while deciding these. Don’t be too casual or don’t use extremely technical jargons that your target audience won’t understand.
  • I read this article on QuickSprout by Neil Patel which mentioned that content between 2,000 – 2,500 words seems to rank the highest in search engine results. Therefore, aim for longer blog posts that are interesting and engaging. Make sure that longer posts don’t disinterest your readers.

Optimize the Images

A picture speaks a thousand words, and thus, including pictures of your past work, the services you provide, and your roofing company’s team on your website is essential. If you use images on your roofing company’s website and blogs, you must understand that these images not just add vividness and illustrations to your content. Images also contribute to your website’s SEO value. Therefore, optimizing images should be an imperative step while designing the web pages or creating blogs. For optimizing the images, you can follow the below mentioned tips.

  • Don’t use images unnecessarily. Make sure that the images you use are relevant to the content. This especially applies to the blogs you create. For instance, if your blog is about different roofing materials, make sure you use correct pictures of wooden and PVC roofs only. Using any random picture will not do any good for your website’s SEO.
  • Search engines can’t see or understand images the same way we humans can. Therefore, to optimize the image, choose the right file name. Describe the image in its name. Naming it as ‘DSC123.jpg’ won’t do any harm to the SEO. However, naming a blog or website image as ‘brown_roof.jpg’ is always a good option.
  • None of your readers would want to spend minutes waiting for your web page to load. Therefore, you must reduce the page load speed. To reduce the page load time, compress and scale the image to a limit where it can still be viewed clearly across devices.
  • Once uploaded the image, add the ALT text to the image. It is an attribute that can be added to an image tag in HTML that helps search engines to understand what the image is about. You can either add the description of the image in the ALT text or the keyword that your blog post is focusing on.

Manage the Links

The entire process of adding links plays a significant role in making or breaking your roofing website’s SEO value. The number and quality of links in a particular web page or blog post help in determining the value of that page or blog. But if all your web pages and blogs have higher SEO value, search engines will automatically be able to rank your website higher. Gone are those days when unnecessary linking or “link stuffing” used to be a great SEO tactic. Now, most search engines have become smarter and review the credibility and relevance of links before boosting the rank of a website. Therefore, you must pay attention to the quantity and quality of links that you add and also the backlinks your website receives.

Links or outbound links are hyperlinks that you add to your website pages and blogs, or to external resources. While building links, you must make sure that you link to relevant and quality pages, whether internal or external. For instance, you can hyperlink to credible external sources such as city or state, institutional, official, or government websites. Also, keep relevancy in mind while adding links. You cannot simply add links to irrelevant sources just for the sake of adding a number of links to your content piece. Make sure the website is related to roofing or provides crucial information and statistics related to your roofing industry.

Optimize for Mobile Users

This is unarguably true that a large number of online researchers use their mobile phones. Statistically, as of February 2017, mobile devices accounted for 49.74 percent of website clicks and views worldwide. Every year, more and more people prefer smartphones and tablets to search information for their queries. And it is not only about the researchers. As of April 2015, Google has started to prefer sites that are mobile-optimized. This means that optimizing your roofing website is becoming crucial for better SEO value. Not being mobile-optimized will not only affect your SEO value but also affect user experience and reduces conversions. If your roofing company’s website is still not optimized for all devices, it’s time you do it now. Wondering how to have a mobile-friendly website? Here’s what you should do.

  • Start with having a responsive website design. A responsive website design means that a particular website appears and functions uniformly on all the devices.
  • Older mobile phones couldn’t support CSS, Javascript, or both, and thus, most webmasters blocked them. But today, the smartphone GoogleBot categorizes and understands if you have a responsive site. Therefore, don’t block or hide these languages for better SEO value.
  • Reduce the page load speed by compressing images, minifying code, leveraging browser caching, and reducing redirects. This speed is even more necessary for mobile users than desktop users because of hardware and connectivity issues.
  • Design the site in such a way that it is easy-to-use for mobile users. Design for customers with the fat finger. Touchscreen navigation can lead to accidental clicks if your buttons are too big or small. Don’t use pop-ups as they can be annoying while navigating too.

Your roofing company’s SEO helps you grow your roofing business and increase your online visibility. There are a number of other factors that can also boost your SEO efforts. In this article, I have just focused on the basic ones that you need to get started with the optimization process. If you have any questions or queries related to the factors discussed in this post, you can mention them in the comments section below.