Mobile Responsive Website Design Is Critical to Conversion

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mobile website

A responsive website is one that loads swiftly. Mobile users are even more impatient that than a desktop one. If the website doesn’t load within 3 seconds, they will leave the site. The number of mobile users is increasing and eventually smartphone users will overtake desktop ones. This is reason enough to create a website which is responsive and mobile friendly. The smartphone has made it impossibly easy to access the internet from a device that fits in your pocket. Even you can see the convenience in that!

Creating a website that loads within 3 seconds is not easy. Here are 5 things you should keep in mind when creating a mobile friendly website.

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Have a Flexible Layout

A flexible layout aims to fit on screens of all sizes. Mobile devices have varying screen sizes ranging from 3 inches to 11 inches (tablets). Whenever your website loads on either of these screen sizes, it should fit in. For that you need a flexible layout. Stop using fixed width layouts which assign strong boundaries and a set number of pixels to your site. Instead opt for fluid, elastic or hybrid layouts. A fluid layout is measured in percentage. An elastic layout gives is measure in ems (1 ems is equal to 20 pixels). Hybrid layout as you can guess from the name is a combination of the other layouts.

Organizing Content

A touch-screen creates a different environment for you to work with. You cannot organise your content in the same way of your desktop design. A touch-screen does not give you enough width for many tabs and it compresses your information. Think on how your user will interact with your website. Organise your content to the needs of the visitors who come to your site.

Focus on Scrolling

Instead of adding more tabs and buttons on your website, increase the amount of scrolling. Mobile users don’t mind scrolling down a webpage because of the ease touch-screens provide.  Whether it is pictures, content, infographics, etc, provide scrolling, rather than switching pages.

Working with Fonts

Typography is an important part of any website. When working on a responsive website, the scale of a font is critical. Since your screen sizes are going to vary, you want the site to portray written content which is well spaced, yet fits easily onto a small screen for quick reading. Since you’re going to be experimenting with the font size in plenty before you find the right one, work on a media query which makes it easier to change all the fonts at once.

For example:

@media only screen and (max-width: 400px) {

body { font-size:90%;}

}

Also, don’t use a fancy font. A complex font would take longer to load on your site.

Flat Design

One of the best ways to create a responsive mobile website is a flat design. Flat design follows a minimalist concept which keeps only the bare necessities on a website. It is a fantastic way to make a website light, giving it a quick load.

Get your website in line with these points and find your mobile traffic increasing.

Mobile Responsive Design is just jargon for developing a well designed, quick responsive website on the mobile phone. With the many devices one can use to access the internet, the design world focuses on four main ones – desktop monitor, laptop, the tablet and the mobile phone. Your website has to easily fit on the screen size and resolution of these devices. At the same time, you have to consider the word ‘responsive’. 74% mobile visitors will skip through your site if it takes more than 5 seconds to come up. While your website may cater to desktop and laptop users by default, you can’t forget the mobile users. More and more people are accessing the internet through the mobile because it can be carried anywhere and the net can be accessed any time through it.

To create a mobile responsive design, there are three aspects you need to focus on:

–          Fluid Grids that fit comfortably on a screen

–          Flexible images and other media that stay intact on any resolution

–          Media queries which allow the design to adapt by establishing dimension breakpoints

Content

Content is the foremost factor that plays a major role in a mobile responsive design. How you structure content is very important. The structure has to fit well on mobile screen of 4-5 inches long. It creates a hierarchy of information and decides on what you want your audience to read first. It also requires that your content be compressed and cohesive so that your audience can give your meaningful content a quick read.

Start with the Phone

You want to start designing the website for the mobile first and not the desktop. This is because the mobile web is restrictive, glitchy and unstable. If your website can support the mobile web, it can support anything.

Laying it Out

The scale of a mobile website is completely different from a desktop one. You don’t have a lot of screen real estate to work with. When a website loads on a phone, the entire website is presented with a zoom out. This is an advantage since the entire website structure is presented. However, it can be frustrating to the user to find information.

You have to demarcate the website well, so that the user can find information easily. Your site shouldn’t have too many columns (maximum 2) so that the site does not look compressed on the screen. You will want to highlight the important points and increase the font size of the titles.

Make it Light

The mobile website you come up with has to be light, so that it will load with a few kb downloads. The font can’t be fancy. Images are known to be heavy for a mobile website, so watch out. They must be of good quality, yet small in size with a low resolution so they load swiftly and fit on the screen.

There are many elements that go into a website. However, you have to cut down on many to create a mobile responsive design. The website has to have the essential elements that your user will need such as reviews, ratings, embedded social media links and more.

Mobile responsive design is a growing concept that, at the end of the day, focuses on user experience. So make certain you’re offering a fluid, non-cumbersome one.

 

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Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.

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