By now, you must have read and heard this countless times that link building plays a vital role in achieving a good search engine optimization rank. And every real estate agent and firm wishes to appear on the top of every search engine result pages (SERPs). But how does this process actually work? Several individuals realtors and real estate firms feel that link building is only about making the most of opportunities that let them backlink to their real estate website. This is a common myth. Link building is a massive umbrella that covers all kinds of linking tactics, whether internal, external, or backlinks.

In this post, we will look at 10 different whitehat link building tactics for real estate firms that can assist your target audience in distinct ways.

Image source: flickr.com/photos/132604339@N03

  1. Invest In Internal Linking

The best link building strategies start internally. You surely have several pages and posts on your real estate website that provide valuable information. One of the best link building tactics for real estate firms is to start linking to these pages and posts on your website. Go through all of your content that has been previously published on your website, and if you’ve got more detailed content written on topics related to your new post or page, then link to those articles. While writing a new page or post about real estate, try to create topics that are related to certain topics that you’ve already written on so you can link to them correctly and provide more information to your readers. The best part of link building is that you can control everything about them, from the location on the page to the anchor text.

  1. Hyperlink Rightly

It is true that link building largely contributes to the search engine optimization value of your real estate firm’s website. But that doesn’t mean you link to random and irrelevant pages and resources. There are a few things that must be kept in mind while adding outbound links to your page or post. Here are some of them:

  • Do not place spammy, irrelevant, or inappropriate links in your content.

  • Ensure that the links you are adding are working properly. Check the linked pages from time to time for their quality. 404 errors or deleted pages can be a common issue.

  • Remove hyperlinks which are not required as they may slow down the speed or accessibility of your real estate website and result in poor user experience.

  • Do not place hyperlinks on a page haphazardly. Make sure that your hyperlinks serve a purpose and add value to your post.

Choosing inappropriate anchor text for the links is also a huge mistake. Anchor texts tell search engines what is the target page relevant to. If you are linking to a page using the anchor text “common home buying mistakes,” then search engines will understand (not always) that the linked page is related to “mistakes made while buying a house.” Thus, choose your anchor texts rightly.

  1. Start Guest Blogging

Guest blogging helps you develop new contacts, target a wider range of new audience, and also gives opportunities to earn backlinks for your website. Find the right places where you can guest blog, mostly the websites related to real estate such as VerticalRent and BigPocketsBlog. Connect with these websites and start guest blogging for them. But before you write a guest post for someone, ensure that:

  • The website, as well as the blog niche, is relevant to your topic.

  • The article is NOT about how great your real estate firm or your services are.

  • You have a focus on quality to provide valuable information to a new set of audience.

Write blogs for various real estate topics and backlink them to your real estate website and blog posts. Backlinking from a guest post to one of your blogs or your website’s home page is considered to be one of the helpful whitehat SEO techniques.

Image source: flickr.com/photos/132604339@N03

  1. Invite Guest Bloggers

Just the way you write guest posts for different quality real estate websites, you can even ask renowned personalities in the real estate industry to write guest posts for you. To start with, find different real estate experts and influencers in your country or province. These people can share immense information about various aspects of real estate buying, selling, renting, and investing. Not only this, these personalities most likely have loyal readers and subscribers. When you invite these experts to guest blog for your website, and once their post is published, they will most likely share the post within their circle and on their social media profiles. This way, your website will be exposed to newer people. All the shared posts on different websites and social media channels by the bloggers act as quality backlinks to your real estate blog posts and website. Contact and invite experts to be the guest bloggers for your real estate website. You can either give them specific real estate topics to share their expertise or let them choose a topic for themselves.

  1. Write Testimonials

Many businesses offer you the chance to say a few words about your experience using their products and services. If you have used any real estate-related service from any other business, or have associated with them, write testimonials on their website. Testimonial link building is a win-win scenario. Writing testimonials not only help the website where you post your testimonials by building their customer trust, but also helps you get an instant backlink to your real estate website. You can customize the link address and anchor text in your testimonial to your homepage or a specific page or post. Or you can simply ask the webmaster of the website to add a link to your name and your real estate firm’s name that lands on your homepage. The best part about testimonials is that the probability of acceptance is very high, which means that you are surely getting a quality backlink to your website.

  1. Participate in Forums and Discussions

Various discussion boards, Q&A communities, and online forums are extremely effective places to leave your links. All you have to do is be a part of discussions on these platforms and share your expertise. Register yourself on the following places and join different discussions:

Q&A Communities: TruliaActiveRainBuzzBuzzHomeQuoraAmazon’s AskvilleLinkedIn AnswersAnswers.com, etc.

Online Forums: Real Estate ForumsREINPropertyForum, etc.

Search for real estate related questions and discussions, be a part of them by providing helpful answers there, and leave links like “contact us for more” or “know more about this.” Add a link of your blogs or relevant web pages to provide more information and direct traffic to your website. If you participate in an active discussion on a relevant forum and if your comment provides contextual value to the discussion, then you don’t have to worry about getting penalized due to multiple links directing towards your website. But see to it that you don’t spam every discussion and answer with irrelevant or forced links. Excessive links on these sources can be considered as blackhat techniques, and people on the forums can even block you for doing so.

  1. Get Listed on Directories

There are several generic and real estate-specific online directories that not only give you the chance to post a link to your website, but also provide useful information for your potential customers. The directories that you must first claim are the free directories provided by the search engines. Google My Business, Bing Places, Yahoo Business are some of them. Next, find the national or state-wide real estate directories where almost all the real estate agents and firms are listed. Some states also have the government-run real estate directories where you can find a pool of real estate agents and firms. Find such directories in your city or country and get listed on them. Lastly, claim other general and real estate-specific directories such as AgentPreviewYellowPagesCanada Real Estate Directory, etc.

You must be thinking how claiming and getting listed on these directories can aid your link building. Well, it does. While getting listed on these directories, you have to add every detail about your real estate firm, including your website details. This acts as a quality backlink to your website, and every backlink from each directory counts.

  1. Organize Real Estate Events

Another backlink building opportunity that numerous real estate agents and firms are unaware of is organizing real estate events. You can organize real estate workshops, seminars, trade shows, and even open houses of various homes listed with your firm, and list these events on different online event directories-cum-merchant websites such as MeetupEventbrite, and other local and national event directories. Just like business listing websites, you will have to add a link to your real estate website and other details so that interested people can get in touch with you. Although your target audience and potential clients can buy tickets to your event through these merchant websites, they can visit your website to gain more information about the events or to get in touch with you for inquiry.

  1. Share on Social Media

Another effective way to earn backlinks to your page or blog is using social media platforms to share your website content. For doing so, you first need business profiles of your real estate firm on top social media channels such as Facebook, Twitter, LinkedIn, etc. Whenever you publish a new real estate blog on your website, share it on the social media channels. And why only limit yourself to blog posts? You can also share new real estate offers, discounts, or various open houses information on your social media business profiles. You can also share the links in real estate-related groups, pages, and communities in order to increase the reach and exposure, and direct more links to your website at the same time. Social media sharing is considered to be one of the easiest and safest link building tactics for real estate firms.

  1. Avoid Sitewide Links

Does your real estate website have the same link/s on every web page? Do you have the same links in a sitewide header, footer or sidebar? If yes, you might want to reconsider your website’s structure. Such links are known as sitewide links. A few years ago, having these links on your website was an incredibly easy way to get a lot of backlinks quickly. But after Google’s Penguin update, sitewide links were considered to be unnatural and even one of the blackhat SEO technique. Although according to Matt Cutts’s webmaster video, there are some types of sitewide links that are completely natural, it is always better to save your real estate website from getting penalized by Google and other search engines.

Some examples of sitewide links in the footer of a real estate website.

Although proper link building is not an easy thing to do, you can start with these simple link building techniques and add value to your real estate firm’s website. If you find it difficult to implement these link building tactics for real estate firms, you don’t have to worry. You can hire qualified digital marketers to do the job for you. Our professionals are well-versed with the latest link building techniques and also know the best ways to make the most of them.