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Your URL is a link and it influences the query results of a search engine. An URL is a ranking signal. It tells the search engine various things about the page and the content it contains.

For example:


27°C tells the search engine on which website the article is. Keywords like ‘boost your seo’ and ‘keywords’ help the search engine identify the page title and the content on it.

Whether you are setting up a page or uploading a blog, you should pay attention to the URL. So how do you SEO optimize your URL?

Avoid Sub Domains – Here ‘city_government’ would be considered as the sub domain. It is basically a way of saying it is a separate section on your website. However, search engines read sub-domains as a separate entity and not part of your site. Even though it makes your URL user-friendly, because of the negative SEO affect, it is not worth it.

Take out Extra Keywords

Make it easy for search engine and remove any unnecessary words in the URL. It helps Google to analyse your link, page and content faster.

However, that does not mean you eliminate all the articles, you still want to make it easy in case someone wants to read the URL and decide for themselves what the page is about.

Clear and User Friend URLs

It helps if your user has an easy time reading the URL because that is a sign that the search engine has an easy time too. For example: c_1/1%7Ccategory_root%7CGarden+and+DIY%7C14418702/c_2/2%7 Ccat_14418702%7CBarbecues%7C14418875.htm

Such an URL is unnecessarily complex. Take a look at any of the top search results, they will never have such a complex link.

Keyword Optimize

Keywords play a very big role in your URL optimization. It tells the search engine what your page is about. The question here is what type of keywords and long-tail keywords do your customers generally search for? Focus on these and get them in the URL as long they are relevant to the content on the page.

Duplicate URLs

Occasionally, review the internal URLs on your website every six months or so. You don’t want a single duplicate one. Never have two versions for the same page or two very similar URLs for different pages. It will confuse search engines and muddle up your SEO rank.

Unique Home Page URL

Not only should you have a single homepage URL, it should be unique. It may sound like a mistake you never make, but it keeps happening. This is especially seen when homepages are altered.

Your may land up with:





Keep your homepage URL as direct. No need for ‘home’ or any such sub-domain. For example: – simple and easy.

Keep these steps in mind. When it comes to publish content, URLs are automatically created. So pay a little attention next time, it will help improve your website’s SEO rank.

Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.

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