Quick tips to navigate through Google Analytics

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For a beginner, Google Analytics can be quite confusing to get through. There is so much of data and statistics available, it can feel overwhelming and hard to make sense. However, this data is vital if you want to make your website successful. It shows you which keywords are driving forth traffic, which pages are responsible for your high bounce rate, how visitors are getting converted and much more.

Here are 4 tips on how you can get the hang of Google Analytics.

1. Analytics View

Switching the view setting of Google Analytics, you can have information presented in a manner that suits you.

Table View
Table view is the standard way by which data is presented on Google Analytics. The data is organized in a spread sheet manner. The most important data is highlighted like Page views, Unique Page views, Average time on page and Bounce rate.

Percentage View
Data is presented in a spreadsheet and pie chart format. This is a good view to choose if you’re having trouble understanding the data presented to you. Since data is stacked up in a pie chart, you get a sense of comparison too.

Performance View
Performance view offers a visual representation of data in a bar format.

Comparison View
One of the most useful views, it effectively allows you to compare data against each other. You can compare your bounce rate with the number of visitors your website gets, or compare the percentage of user using Android, Nokia and iOS devices.
The ‘compare to past’ feature allows you to pull up old data like comparing your present traffic with traffic from last year.

2. Utilize Regular Expression

Regular expression allows you to match patterns in strings of text. This can be used to match specific groups of URL’s. It allows you to quickly move through data that matches specific criteria.

For example, you run a debt consultation website and want to take a look at pages with the phrases – poor credit score, debt consolidation and bankruptcy in the title. You go to Content-Content By Titleand filter the pages using Regular Expression.

3. Know your Mobile Traffic

Mobile is a separate section by itself. Go onto Google Analytics Dashboard, and go to Visitors-Mobile-Mobile Devices. It provides data on top devices that your customers are using. This can come in handy if you plan on launching an app or need to better optimize your mobile site.

4. Use Navigation Analysis

Want to learn more about how users are interacting with your site? How are they coming to a certain webpage and where they go next? Navigation Analysis provides you this information.

On Analytics Dashboard, click on a specific page and go to Content-Navigation Analysis. You access information like:

– How many times a page was viewed
– How many times the page was directly accessed and compared with traveled to from a previous page
– Where most people came to that page from

Try out these various features and you’ll be more adept at using Google Analytics

Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.

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