Ep 100 of Online Marketing Lessons



A case study on how people read (Pattern):

“F” pattern

Reading pattern

Google Golden Triangle by Amit Agarwal, on Flickr,



people's reading pattern

an article in the “about us” section of a corporate website (far left),
a product page on an e-commerce site (center), and
a search engine results page (SERP; far right).

Source: F-Shaped Pattern For Reading Web Content

Although the study was done in 2006, F pattern is still very valid:

For example, heat map of homepage at SumoMe:

heatmap analysis


The F-Pattern describes the most common user website scanning patterns when it comes to blocks of content. F stands for fast…

website reading pattern

Source: F shaped pattern for reading content


example of cnn.com


Source: F shaped pattern for reading content



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