Creating a website and not optimizing is a silly mistake that you cannot afford. If you have not optimized your plumbing website, then it’s as good as not having one. When you develop a website, you want people to know about your plumbing services and get in touch with you for their plumbing needs. Therefore, your plumbing website has to feature on top of search results. You can reach the top of result pages either by Search Engine Optimization (SEO) or through Search Engine Marketing (SEM). In SEM, you need to advertise your plumbing services which may not be feasible to do every day. Hence, you need to conduct SEO for your plumbing website to get an organic rank on search results. Moreover, you do not have to pay search engines to feature your link in the results. Nevertheless, before you begin with SEO, you need to figure out which elements in your website should be optimized. With the help of the following SEO tools, you can understand what changes need to be made for your plumbing website from an SEO point of view.
Google is the most popular search engine and therefore, it makes sense to consult Google on what changes should be made to your plumbing website. GWT is a free Google tool that explains the basics of its search. You need to sign into GWT and enter your URL address in the search console page. Here you need to fill in some details that verify you as the owner of your website. Once you finish with this process, the Fetch as Google tool will allow you to see your URL as Google views it. Google will provide you with information and help you identify any problems with your webpages.
Also, Google has PageSpeed Insights tool that measures the time taken to load your website on mobile and desktop. A website with poor load time will have a high bounce rate since people will come in and move out of your website immediately instead of waiting for the website to load. If this happens, it not only affects your SEO rank but you may lose out on potential clients for your plumbing business. Thus, you need to figure out if your website has a reduced load time on different devices such as smartphones, tablets, desktops, PCs, etc. and optimize it to load quickly. When you use this tool, it will provide you with a score out of 100. According to Google Developers, any score of 85 or above indicates that the page is performing well but the scores will change as new rules are added to improve Google’s analysis. There are many other suggestions that GWT will provide such as crawl statistics, malware diagnostics, HTML suggestions, and others. Thus, using GWT tools can help you identify the flaws in your website and correct them as per the search engine’s algorithm.
Unlike GWT, this SEO tool is available for 30 days free trial. If you want to use this tool on a regular basis, then its paid plans range from $99 to $599 a month. For those who have a big plumbing website company, you need to consider multiple website elements for SEO purpose. From identifying SEO opportunities to creating a detailed report, it provides a comprehensive analysis of your plumbing website. This tool also has its own crawl test tool which is known as Rogerbot that helps to analyze close to 3,000 links for a given URL. Once the crawl is complete, you will receive an email report that details the data for each webpage your website links to. This is useful especially when you are looking for any factors that affect your SEO efforts such as redirect errors or duplicate content.
Screaming Frog SEO Spider is one of the most popular SEO tools out there. This tool will crawl your plumbing website just by looking at the URLs and identify any SEO problems. If you have a large plumbing website, then this tool can be highly beneficial. The tool streamlines and facilitates the general tedious process for large websites that can take a few hours or days to physically identify any SEO issues. The report presented by Screaming Frog can also be exported into an excel format. So if you use other SEO tools to check your links or rankings for specific plumbing keyword phrases, then you can make a .csv file from your excel sheet, do a few modifications for the correct formatting and then transfer it to those tools as well. Screaming Frog is available in two versions –lite version which is free and the paid version which costs $160 per year.
Varvy’s SEO does an overview audit of your SEO efforts and is available for free. It provides users with an analysis about your plumbing website’s domain address (whether it is SEO-friendly), internal and external linking, image optimization, social media counts and mentions, website speed, and other technical SEO elements. You just need to enter your website’s URL address and hit enter. The tool will take less than a minute to analyze your plumbing website and provide a complete SEO analysis. Moreover, the tool will also mention which issues need to be changed. For example, if your page speed is an issue, it will highlight the points in red that may include browser caching issues, render blocking CSS or JS, HTML not minimized, slow server response, etc. It will denote green tick marks, red “x”, and yellow exclamation points to denote the criticality of the issues. Furthermore, this tool also analyzes the alt text for your images. It identifies whether there are any missing alt texts, or use of too many words and accordingly recommends you to make the required changes.
UpCity’s SEO report card lets you analyze your plumbing website so that you can know how it performs compared to your competitors. All you need to do is fill in your name, contact details, email address, and the main keyword for which you want your website to rank. It will give you a score out of 100 and provide you a rank analysis on major search engine platforms like Google, Bing, and Yahoo. Furthermore, it will tell you the number of backlinks compared to your competitors. On-site analysis is also provided in the SEO report that mentions how successful you have been in using your main keyword throughout your website. The trust metrics provides an overview of your website’s level of trust. Lastly, the current indexing feature indicates how many webpages have been indexed. So, if you want to know how you are faring as compared to your competitors, then use SEO Report Card which is available for free.
If you have any unnatural or spam links on your plumbing website, it can affect your rankings for search results. Therefore, you need to ensure that you get rid of these links. With Remove’em, you can remove all the bad links and make your website healthy again. This tool will scan all your backlink profile and give you a list of contact information for the links and domains that you need to reach out to remove them. Also, you can export the list and disavow these links. In order words, you tell Google not to consider these links when crawling through your plumbing website.
Apart from these above mentioned, you can even use Check My Links that checks for any broken links, Woorank for SEO audit, SERPs Rank Checker to check your website rank on Google and Yahoo, and many other SEO analyzing tools. It can indeed be a tiresome task to identify which tool is the best for you and then make the necessary SEO changes. Therefore, contacting a professional SEO firm should be your best option. The professional firm will not only analyze your website’s SEO but also make the necessary changes required to ensure your plumbing website has a good rank on search results.
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.