🎯 Part 2: 3 Core Pillars of Ranking Number 1 on Google & Other Search Engines
- September 16, 2018
- Podcast, Podcast New
Last Episode # 🎯 🎯 Part 1: 3 Core Pillars of Ranking Number 1 on Google & Other Search Engines
3 Core Pillars of Ranking Number 1 on Google & Other Search Engines
In a Q&A with Google, Andrey Lipattsev, a Search Quality Senior Strategist at Google, said the other two factors were links and content:
I can tell you what they are. It is content. And it’s links pointing to your site.
He wouldn’t say which was more important, so the top three list now looks like this:
1 & 2: Links & Content
3: RankBrain (Source)
Part 1: 3 Core Pillars of Ranking Number 1 on Google & Other Search Engines
Part 2: Content!!
Content in 2015: Ask many writers for a quote to research and write an article, and the response is typical:
What’s the word count and deadline?
Content today: Here’s what the question should be:
Who is the audience and what’s the goal?
It’s a sad fact that the 50% of content created goes unread.
You don’t want to get lost in soo much content which is generated on daily basis.
There are app. 1440 minutes in a given day: 5.8 billion daily Google Searches in 2017.
1,209,600 new social media users each day are added.
659 million tweets per day are posted
More than 4 million hours of content uploaded to Youtube every day, with users watching 5.97 billion hours of Youtube videos each day.
68,305,600 Instagram posts uploaded each day
4.4billion Facebook messages posted daily!
5.79 billion Facebook likes every day.
23 billion texts sent every day.
EECU formula makes your content addictive = More traffic = Search engines love your content
If your content doesn’t follow EECU formula, you will not be seen. Because search engines are now following user behavior to analyze which websites provide good content and where people stay the most + keep coming back.
We applied this formula to go from 10k in monthly traffic to 32k in monthly unique visitors (Without using paid advertising)
These 4 things of the puzzle make any content marketing strategy explode. Here is how we went from 10k to around 30k in monthly traffic within 4-5 months and now plan to hit 100k a month by December 2018. Be authentic and add value to the conversation by being in-depth and writing with an intention that it will help the person who is reading it to make a decision or choice.
To make your content super addictive
you need to apply EECU formula:
- Entertainment value / Enjoyable
- Educational value
- Curiosity value / Boredom kills copy. Addictive articles use ‘seeds of curiosity.’
- Ultra-practical / actionable / not confusing
How To Write Winning Headlines For Your Ads, Blogs, Social Media & Website
What Type Of Blogs You Should Be Creating: Long Or Short? How to Find Long
Tail Keywords Using Free Tools to Tap Into 70% of Search Traffic
If your content doesn’t follow EECU formula, you will not be seen.
Step by step process on how to create content:
Step # 1 Determine your content frequency (Daily, Weekly, Biweekly, 2 times a day etc) – One Time
Content Marketing Planning For Service Providers
Step # 2 Do reverse demand analysis and find out what your potential clients are looking for and narrow down 7 topic ideas – Weekly Use this Free tool: UberSuggest by Neil Patel
More free tools:
How to Find Long Tail Keywords Using Free Tools to Tap Into 70% of Search Traffic
Step # 3 Using tool like headline optimizer and blog ideas💡 generator come up with headlines and topics – Weekly
How To Write Winning Headlines For Your Ads, Blogs, Social Media & Website.
Step # 4 Research on the topic and find me edible sources and ideas to add to your video – Weekly
Step # 5 Production: Best camera is the camera 🎥 📱 💻 you have. If you are on the mobile then use this free app InShot video editor and if you are in desktop use WeVideo – Weekly if you want to batch them
Step # 6 Promotion (Most important thing)
Publish it as a Blog
Release as a Facebook Video
Turn that into a Facebook Story
Share it on your pages and groups
Release it in Instagram 📺 TV
Turn that into a Instagram Story
Turn that into Instagram Post
Promote it on Twitter
Release it on LinkedIn
Share it on LinkedIn page and groups
Release on YouTube
Turn it into a podcast
Connect with us:
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Ali’s Twitter: Ali Salman
Facebook Group: Business Growth School
Leave a Review on iTunes: Business Growth School
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Recent Episodes:
Connect with us:
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Ali’s Twitter: Ali Salman
Facebook Group: Business Growth School
Leave a Review on iTunes: Business Growth School
Need help growing your service based business? Click here to get started
Recent Episodes:
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing – Canada’s fastest growing search marketing agency. RBM clients include Fortune 500’s and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company’s customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they’re most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.
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