3 Core Pillars of Ranking Number 1 on Google & Other Search Engines
In a Q&A with Google, Andrey Lipattsev, a Search Quality Senior Strategist at Google, said the other two factors were links and content:I can tell you what they are. It is content. And it’s links pointing to your site.He wouldn’t say which was more important, so the top three list now looks like this: 1 & 2: Links & Content 3: RankBrain (Source) Part 1: 3 Core Pillars of Ranking Number 1 on Google & Other Search Engines
Part 2: Content!!
Content in 2015: Ask many writers for a quote to research and write an article, and the response is typical:What’s the word count and deadline?Content today: Here’s what the question should be:
Who is the audience and what’s the goal?It’s a sad fact that the 50% of content created goes unread. You don’t want to get lost in soo much content which is generated on daily basis. There are app. 1440 minutes in a given day: 5.8 billion daily Google Searches in 2017. 1,209,600 new social media users each day are added. 659 million tweets per day are posted More than 4 million hours of content uploaded to Youtube every day, with users watching 5.97 billion hours of Youtube videos each day. 68,305,600 Instagram posts uploaded each day 4.4billion Facebook messages posted daily! 5.79 billion Facebook likes every day. 23 billion texts sent every day.
EECU formula makes your content addictive = More traffic = Search engines love your content
If your content doesn’t follow EECU formula, you will not be seen. Because search engines are now following user behavior to analyze which websites provide good content and where people stay the most + keep coming back. We applied this formula to go from 10k in monthly traffic to 32k in monthly unique visitors (Without using paid advertising) These 4 things of the puzzle make any content marketing strategy explode. Here is how we went from 10k to around 30k in monthly traffic within 4-5 months and now plan to hit 100k a month by December 2018. Be authentic and add value to the conversation by being in-depth and writing with an intention that it will help the person who is reading it to make a decision or choice.
  To make your content super addictive
you need to apply EECU formula:
- Entertainment value / Enjoyable
- Educational value
- Curiosity value / Boredom kills copy. Addictive articles use ‘seeds of curiosity.’
- Ultra-practical / actionable / not confusing
Step by step process on how to create content:
Step # 1 Determine your content frequency (Daily, Weekly, Biweekly, 2 times a day etc) – One Time Step # 2 Do reverse demand analysis and find out what your potential clients are looking for and narrow down 7 topic ideas – Weekly Use this Free tool: UberSuggest by Neil Patel More free tools: Step # 3 Using tool like headline optimizer and blog ideas💡 generator come up with headlines and topics – Weekly Step # 4 Research on the topic and find me edible sources and ideas to add to your video – Weekly Step # 5 Production: Best camera is the camera 🎥 📱 💻 you have. If you are on the mobile then use this free app InShot video editor and if you are in desktop use WeVideo – Weekly if you want to batch them Step # 6 Promotion (Most important thing) Publish it as a Blog Release as a Facebook Video Turn that into a Facebook Story Share it on your pages and groups Release it in Instagram 📺 TV Turn that into a Instagram Story Turn that into Instagram Post Promote it on Twitter Release it on LinkedIn Share it on LinkedIn page and groups Release on YouTube Turn it into a podcastConnect with us:
Twitter: Rapid Boost Instagram: Business Growth School Ali’s Twitter: Ali Salman Facebook Group: Business Growth School Leave a Review on iTunes: Business Growth School Need help growing your service based business? Click here to get started ÂRecent Episodes:
Connect with us:
Twitter: Rapid Boost Instagram: Business Growth School Ali’s Twitter: Ali Salman Facebook Group: Business Growth School Leave a Review on iTunes: Business Growth School Need help growing your service based business? Click here to get started ÂRecent Episodes: