3 Core Pillars of Ranking Number 1 on Google & Other Search Engines
In a Q&A with Google, Andrey Lipattsev, a Search Quality Senior Strategist at Google, said the other two factors were links and content:
I can tell you what they are. It is content. And it’s links pointing to your site.
He wouldn’t say which was more important, so the top three list now looks like this:
1 & 2: Links & Content
3: RankBrain (Source)
Backlinks or Links weight almost 1/3 of the total algorithm. It has anywhere from 20-35% importance in overall algorithm and that’s what we will talk about today.
Backlinks….what is that?
Last year Backlinko analyzed 1 million Google search results.
And they found that links impacted rankings more than any other factor:
Backlinks are a way of measuring your authority, trust and social connectivity! They are one of the most effective ways of notifying search engines that you have relevant content to share that people are actively looking for.
Google has recently come out and said that backlinks are one of their top 3 ranking signals
There are two types of links you have on a website. They are known as external links and internal links. Although links to your website from other domains have more weight and value, it doesn’t mean internal links do not provide any link equity. In fact, if your webpages have a few external links or no links, then they too can rank well in the search results.
Link Building for SEO 101: How does flow of link equity (backlinks juice) works
Link Local if you sell local
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