Ep # 69
5 Step Process:
1: Natural language & casual conversations
2: Optimize for mispronounced words
3: Descriptive & in-depth content
4: Continuous optimization of on-site SEO
5: Structured markups which enable rich results
What to focus on:
1: Questions are the biggest opportunity
Source: Search Engine Land
2: Focus on Microdata (Schema.org contains over 100 new types. These types can handle events, organizations, persons, books, movies, music, and reviews).
3: Mobile optimization and experience
Google will soon be bringing voice search data in google webmasters console soon. This will help understand voice search traffic in depth and make some significant improvements. Here is the SEO Roundtable talking about this.