Online Marketing 101 for Colleges, Universities and Educational Institutions: Part 1: Search Engines (Google & Bing)

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SEO for colleges

 

Higher Education Marketing

Search engine optimization is the process of increasing your educational institutions brand and visibility on the search engine result pages by optimizing your college, university or educational institute website.

Increasing brand awareness is something that colleges, universities and educational institutions should consider. Why? Because when your institute is recognized and known among the masses for its excellence in imparting specialized education, you get more student applications for admissions. Not only that, spreading the word about your educational courses and faculties will also get you the much needed recognition.

In today’s article, we plan to throw some light on how colleges, universities and educational institutions can enhance their brand image with the help of search engines and be found by more potential students.

 

university online marketing

Understanding Educational SEO

Whether you are a faculty member or a head of an educational institute, you too will have certain questions that you will need answers for. So where do you go looking for the answers to such questions? You Google it right? Well, you are not alone. On a regular basis, Google processes over 40,000 searches per second and nearly 1.2 trillion searches every year. And this is just about Google, there are millions of online users who also search for information on Bing and Yahoo. From queries related to extreme intellectual strategy planning to something as simple as cooking rice, search engines receive a large number of queries each second. And with so many people looking up for solutions on the search engines, if your website does not feature in the search results, your institute is missing out on getting the recognition it deserves. Why? Because you will not be on the top of the SERPs when someone looks for educational institutes. To avoid this, you need to begin with the process of SEO for your educational institute’s website.

SEO focuses on increasing your visibility by getting the organic traffic to your website. This includes both technical optimization and creative optimization. SEO not only increases the organic traffic to your website, but also improves your website rank on the SERPs and increases your institute’s brand awareness. While working on these technical and creative factors, do keep in mind that you are not going to simply do it for the search engines but also for the people you want to target. I will be elaborating more on the technical and creative factors in the sections below.

Talking more about why you need to do SEO, search engines are the very first step in online navigation. Though these search engines are smart enough to make the best suggestions and predictions, they still need some help in making a connection between your content and the online user’s query. With a good SEO strategy implemented, the search engines are easily able to crawl through your website content. This enable the search engines to accordingly rank your website if the content is relevant to a user’s query.

 

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Introduction to the wrong and right of SEO

SEO is a time-consuming process but once it kicks off, you will start seeing good results. Now the major problem that occurs with SEO is that not all businesses are patient enough to wait for the results to show. This impatience leads them to practice the wrong methods to get results quickly. These practices are known as the black hat SEO techniques. Though the results of these techniques are quick, they have their own repercussions as well. You website can be penalized for using black hat SEO techniques. Some of these techniques include:

  1. Keyword stuffing: Adding keywords to your website content is highly essential for your SEO. However, some marketers take this to another level and simply add numerous keywords without any context to the content to rank well on the search engine result pages. Some do so by adding the same keyword too many times in the content while others go ahead and add trending keywords in their content even though it has nothing to do with the content. These practices are not appreciated by the search engines and they are programmed to catch such tricks. Instead of getting you a better rank, keyword stuffing will actually get your website flagged for SEO malpractice.
  2. Content automation: Just because keywords help you rank well on the search engine result pages that does not mean you add it everywhere. Another black hat practice is when people add keywords in automated content such as chat bot comments. Chat bot comments are very generic and easy to understand, but when you try to add keywords in them, it spoils the readability and stops making sense. For example, when a chat bot to help with admission application has comments such as ‘get registered with Edmonton educational excellence’. Not only will the user find this nonsensical to read but also the search engines will flag the website.
  3. Cloaking: Cloaking is another technique devised to fool the search engines. In this technique, the website content displayed to the search engines is different from what is shown to online users. For this purpose, some backend coding is initiated in which the content is displayed based on the IP address or the user-agent HTTP of an online user looking for the content. The idea behind doing this is to get displayed on the SERPs without actually having much relevance to a search. Such type of manipulation can get your website penalized by search engines.
  4. Doorway pages: Doorway pages act as a middle man between the search engine and the actual webpage. These doorway pages are stuffed with keywords and are planted by certain marketers to get a good rank on the SERPs. Once the webpage URL is clicked by a user, the user is automatically redirected to another webpage that actually has the information. So basically this doorway webpage has no purpose except for pushing the URL rank on the search engine result pages. Again, if this is caught your website can be flagged.
  5. Hiding texts and links: This is one of the most common type of black hat technique. In this technique, keywords and links are added to the website content and hidden to maintain the readability of the content and get a good rank on the SERPs. This is done by either adding the text in a color that is the same as the background of the website or by decreasing the font size to zero. To add extra links, people go to the extent of adding a link on a small character such a comma or a hyphen to make it unnoticeable.

Now, these techniques are called black hat techniques as they are bad and not something you should consider. They are risky techniques that will eventually get detected and spoil your website ranking by getting it flagged. Instead of falling for such techniques, opt for the white hat SEO techniques that help you rank well without the worry of doing something wrong. These techniques include:

  1. Proper keyword use: As I mentioned earlier, inserting keywords in your content will help you get a better rank on the search engine result pages. For this, you need to conduct a proper keyword research and utilize them appropriately. Make sure you add them only where they make sense and are relevant to the topic.
  2. Good quality content: Good quality content is equally important. Keywords will get your audience to your content, but it is only quality content that will make them stay on your website and read through the content.
  3. Relevant linking: Adding links to your content will make it rich in information and will also prove to the search engines that there is more information for readers. When you add internal links it shows that your website has more to offer and when you get backlinks to your content, it acts as a vote of confidence for the search engines. This also enhances your content credibility.

White hat SEO techniques are basically all the steps you can take to make your content and website SEO-friendly without doing anything wrong. So we will have a brief discussion on these techniques. The techniques that you undertake for SEO can be divided into two parts, On-page SEO and Off-page SEO.

On-Page SEO Factors

On-page SEO factors are the factors that you optimize within your website to make it SEO-friendly. These include:

1.    Adding Keywords

To make your content SEO-friendly, you need to add keywords in your website content. Now you cannot simply add any keywords in your content. What you need are keywords that are relevant to your institute and the courses that you offer. To find these keywords, you need to conduct a research and that too before you start writing your content. Why? Because for proper search engine optimization you need to add the keywords in your content topics and headings as well. If you have the keywords ready, it will be easier for you to come up with topics without having to worry about inserting them in the headings later.

Keyword research is indeed the most important aspect of your SEO planning. Making mistakes with the same can actually make you rank low on the SERPs. Some common mistakes to avoid include:

  • Do not pick up the wrong keyword. For example, if you are a university that does not provide any scholarships, refrain from using the keyword ‘scholarship’ as it will attract students who are looking for funded education.
  • Do not underestimate the competition. When searching for keywords, a simple research on Google Keyword Planner will show you a list of high ranking keywords. First, find out the number of competitors already using the keywords as it will make it difficult for your website to rank high for the same keyword.

Once you have found the right keywords for your educational institute’s website, you now need to use it appropriately. Make sure you add them in your blogs, headings, and other service pages. Just refrain from using them out of context.

2.    Creating Quality Content

We just discussed how important it is to add keywords to your content. But simply adding keywords to a substandard content will not be sufficient. When delivering a content to your readers, make sure it is worth their time. Write content that has complete information to help the readers and not confuse them.

Another aspect to keep in mind is that you should not stop posting content once you begin if you want your rank to be maintained on the SERPs. When you keep uploading blogs and content, they add to the number of web pages indexed by the search engines under your website. Also, newer content will signal the search engines that you have an active website with fresh content to share.

Finally, when you have exceptionally good quality, you may end up ranking in the ‘direct answers’ section of Google’ SERPs. The direct answer section is the result that is directly displayed right under the search bar as the answer to a question posted by a user. In order to feature in the direct answer section, your content should be highly relevant and clearly written for Google to understand it.

3.    Reworking on the Website HTML

Since we are discussing the on-page SEO factors to work on, how can we miss out on the basic coding of your website? I am talking about the HTML code of your website that helps in structuring your website. Paying a close attention to the finer details of your website is necessary. So if you want to optimize your HTML for SEO, focus on the following:

  1. Meta description: Meta descriptions are the brief descriptions that appear on the search engine result pages, right under your website link. This description serves the purpose of giving a small gist of 160 characters of your content to users before they open your link. Now, this description is automatically created if you do not add one. The one that is automatically created won’t be optimized, and it will look vague and incomplete. However, if you optimize your content brief and add keywords to it, the meta description could act as a bait to make a user open your website for more details.
  2. Title tags: Title tags as the name suggests are the title headers that appear in your browser tab when you open your website link. Generally, people have common and ambiguous title tags such as ‘Homepage’ or ‘Welcome to our website’. These tags are called title in HTML and as h1 tags. Try and optimize these tags to have either your blog content titles or titles that describe the contents of the web This will make it easier for the search engines to navigate through your website and rank it better.
  3. Subheads: Subheads are the subheading that you add within your content to bifurcate it for an easy read. Adding subheads in your content enhances its quality as it makes your content easy to read and enables readers to go through your content as per the areas of their interest. Though subheads do not have a big impact, they do have a small impact on your overall SEO efforts. Just try to add the keywords in the subheads if possible to make them SEO-friendly.

4.    Website Structure

Another important on-page SEO factor is your website structure. When I talk about a well-planned website structure, I am referring to how easy to navigate your website is. To ensure you have such a website, you need to work on the following aspects of your website.

  1. Easy navigation: Good website structures are those that are easy to navigate on. This navigation is both for the users as well as the search engine spiders. When the users are able to easily navigate through your website, it makes them stay longer on your website and thereby decreases your bounce rate. For search engine spiders, it becomes easy to crawl and index each webpage on your website for the search engines.
  2. Responsive web pages: The responsiveness of a website depends on how easily it can change its structure based on the device it is surfed on. So if your website does not load properly on a PC, mobile phone or tablet without any delay then it’s time you work on making your website responsive to make your website user-friendly. Also, if your website does not load properly on mobile devices, search engines will automatically rank you behind even though your content is relevant as mobile optimization is also a ranking factor considered by search engines.
  3. Webpage speed: You website loading speed is equally important when it comes to enhancing the user experience. If your website takes too much time to load each webpage, the user will leave your website. This will increase your website’s bounce rate and bring down your SEO ranking.
  4. Optimized URLs: Your webpage URL should be clear and readable not only for the search engines but also for the users. Therefore, make sure you add the topic of your webpage as the URL instead of some randomly generated numbers. For example, ‘yourwebsite.com/7-courses-to-help-shape-your-career/’.

 

Off- Page SEO Factors

Off-page SEO factors are the elements apart from your website that have a direct impact on your SEO efforts. These include:

1.    Content Syndication

Content syndication is the process of sharing your content on third party websites. This could include other famous blogging platforms and content sharing portals. When you share your blog on such websites, it not only gets your blog more attention but also helps you earn a backlink by linking the blog back to your website. Also, when you upload a good blog on such websites, the visitors may visit your website to hear more from you.

2.    Online Directories

Online directories are similar to yellow pages. They are websites where businesses are listed along with their NAP details and services. When you list your educational institute on such directory websites, more people will come to know about your institution. This is because usually, the online directories have a good web traffic. Additionally, you get backlinks to your website when you fill your website details on these online directories. So make sure you get your website listed on online directories such as Yelp and Google My Business.

3.    Social Media

Another factor that helps in your off-page SEO is your institutes’ social media presence. Social media is a platform that enables millions of people to share your content worldwide. This sharing, though not a direct form of backlinking does contribute in enhancing your online presence. Your SEO rank also gets a boost when an educational social influencer shares your content among their followers. This way you get a much larger exposure. To get such influencers to share your content, simply ask them or share their quotes within your blog.

Search engine optimization is one important aspect of online marketing. But do keep in mind that it will only work well for your educational institute if you follow the white hat practices. So make sure you follow the right method of SEO and do not hesitate to ask for assistance if you have any doubts about SEO for your educational institute website. I will be talking more about online marketing through blogging and content marketing for colleges and universities in my next blog.

 

Using SEO Tools and Analytics to Influence Decision Making

By understanding a prospect’s behavior through the marketing funnel, in conjunction with Google’s core algorithm updates, Rapid Boost offers a unique approach for school’s seeking to enhance their overall digital strategy. Our SEM tools allow us to make data-driven decisions based on the intent and behavior of your schools’ prospects. By using data we’ve sampled and collected from our analytics department, we can help deliver more targeted content, such as blog posts, which speak to specific queries and zone in on your targeted personas more effectively – but this is only one of the many services we offer as an SEO agency for higher education.

 

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The Benefits of SEO In Higher Education Marketing

Our team of SEO professionals takes into account the unique challenges in higher education digital marketing – converting site visits into prospects and prospects into committed students. By implementing our core strategy we can increase search visibility, reduce bounce rates, increase CTR’s and maximize organic conversions. SEO will give you an advantage in the industry. Did you know that 60-80% of the Higher Ed market (depending on the type of school) does not invest in SEO?

Another advantage of investing in SEO is that prospective students rely heavily on search tools to find schools that they’re interested in – and use search engines as their primary “discovery” tool. When a school is ranked higher in the SERPs, it ultimately narrows down the user’s choice by displaying the best possible search result. Edufficient uses advanced aggregated data to create an all-encompassing digital strategy that relies heavily on the intent of the user.

By using advanced analytics tools to understand the behavior of a prospect, institutions can leverage different KPI’s to maximize form submissions on site by following prospects through the enrollment funnel.Rapid Boost takes lead nurturing one step further with the implementation of our new E-Mail Automation service, which allows us to follow the user even after they’ve visited a school’s website. The combination of SEO and E-Mail Automation is just one example of our integrated marketing approach.

 

Education Content Marketing

Today people only trust businesses and organizations that are famous and have an online existence. This need for online existence became necessary after the use of online marketing by various businesses and organizations to make their presence felt. As a university or educational institute that caters to a very young demographic, understanding the necessity of opting for online marketing is even more important as the youth trusts Google more than anyone. But do keep in mind, apart from this young demographic, your target audience is also the parents of the youth looking for higher studies. So how can you market your university online and tap both these target audiences? The answer is through content marketing or in simpler words, blogging.

university college

A blog should have information which people are interested to read. By blogging, you will not only be able to tap your target audiences but also be able to create a brand name for your educational institute online. But the question now is, how do you do blogging correctly? To know the answer read on.

Blogging Tips to Consider

Blogging is also an online marketing strategy that requires planning. Even though it is a simple process of writing articles and publishing them to your website or other online platforms, you need to consider these tips to make your blog article stand out from the million others on the internet.

Start Blogging with a Goal

Any strategy is futile if it does not have a goal. This holds true for your educational institute’s blog as well. Before you simply start publishing blog after blog, you need to know why you are doing it and what you want to achieve from it. The broad goals here are, of course, to showcase your university’s expertise in the educational sector and to build the trust of your audience. But it’s time you gave it a deeper thought and asked yourself a few questions. These questions will include:

  • Why does your university website need a blog?
  • Do you want to get leads or simply spread your brand name through blogging?
  • What type of content will you be sharing to achieve my goal?
  • How will you produce the content?

These are some basic questions to ask yourself before starting a blog. Once you answer them, you will be able to decide on the goals you want to achieve through blogging.

Decide Your Blog Theme

For your college website, blogging will not just be about adding random articles. There needs to be a theme in your blog as randomness in your blog can portray your college to be disorganized. So what theme can you have for your college blogs? You could have different types of blogs regularly, or you could follow a single topic and post regularly about it. For example, if you are an institute that specializes in MBA courses, you could have a blog only about different types of MBAs and other topics related to MBA.

 

Work on a Standard Tone

Consistency is the key when it comes to blogging. Like we just spoke about keeping a single theme for your university blog. Similarly, you need to decide on the tone you want to use. In the blogging world, your tone could either be casual, formal or professional. I would recommend that you choose one tone and use the same tone in almost all your blogs. This will keep consistency in your blogs. For a college or university, you can either choose a casual tone or a formal tone based on your course specialty. For example, for a university that offers professional courses such as IT, management studies, etc. using a formal tone would be good. However, for a general high school or colleges with creative courses such as mass media or mass communication, having a casual tone will be a good idea.

 

Provide Truthful Information

Online marketing benefits businesses in various ways. However, there is only one hurdle that lies in the success of any online marketing strategy, the fact that the customer is not face-to-face with you. For this very reason, you need to ensure that your strategy should make people trust you and believe in you rather than make them skeptical about you. To make a customer believe in your university or college brand, you need to refrain from making tall claims and provide proper information in your blogs. Be truthful in your information and write blogs with correct information. It can sometimes happen that you end up publishing a blog that has wrong information. In such a situation, take the complete onus of your mistake and let your readers know about the mistake and rectify it.

 

Draft Blogs with Finesse

You may be a prestigious college that has some successful alumni. The success and behavior of your alumni tells a lot about the kind of knowledge you hold. Similarly, your blogs should be a reflection of your institute’s ideology. So make sure you publish blogs that are written with perfection. When I say perfection, you don’t need to have the best of vocabulary and unique topics always. You can have a good blog post by using simple yet informative blogs. All you need to keep in mind is that your blog has complete information, no grammatical errors, proper paragraphs and structure, easy readability with subheads, links to support your information and images to keep the reader engaged. Also, post writing your blog, make sure you proofread it to check for mistakes and see to it that none of the content is plagiarized.

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Don’t Just Inform, Engage

As a university when you decide to use blogging for online, you are not only going to prove your authority but also going to invoke the interest of your target audience. Once you get that much needed interest and attention of your target audience, you have to take efforts to engage them. Engagement is not one way. True engagement of the target audience will only take place when your target audience is also able to contribute their thoughts on your blog post. To make this happen, always incorporate a comment section in your blog to let people leave queries and comments. Also, make it a point to go through these comments on a regular basis and revert back to them. One thing to keep in mind is that not every query or comment would be positive. You will receive some negative comments and criticism. The key is to respond to all of them with practical answers.

 

Give Due Credit

As an educator, you very well know that copying others work is not good. The same rule applies to your blog. Taking inspiration and copying the exact content are two different things. If you are taking inspiration from a source, make it a point to give due credit to the source from where you are taking the information. The same applies to images. If you are using images, make sure you provide the link from where you got the image.

 

Promote Your Blog

Finally, creating a blog post alone will not get you the attention of your target audience. Apart from employing SEO techniques, you also need to promote your blogs through other channels such as social media and third-party blogging platforms. When you will share your blog on such platforms, it reaches to a larger audience. Also, if you draft a good blog, people will share it, and so, you will see an increase in your web traffic.

SEO for university colleges website design

 

Types of Blogs to Publish

We already discussed how you need to decide a theme and set a tone for your blog post in order to maintain consistency. However, you could still make your business blog creative by opting to use different types of blogs. Some of these types to try your hands on include:

Tutorial Blogs

There is no age to learning and who would know it better than an educational institution. Often kids or their parents face a problem where they do not know what to do next. These problems could be related to the basic admission process or applying for entrance exams. Why not be there for them during such times? With a tutorial blog, you can not only help the confused target audience and provide them guidance but also increase your presence on the SERPs with more web pages indexed on your websites. Tutorial blogs are easy to write and are good source of information as they provide the much-needed solution to your target audience. This is one type of blog that universities should seriously consider.

Current Happenings

In the education sector, every event has a season. Whether it’s the admission time, the prom season or the football season. Why not leverage the happenings of such events for your blog? You can do so by posting blogs about the events in your blog section. Occasionally post about the admission deadlines, sports events or music concerts taking place in your college premise. Such types of blogs work wonders for your public relations as well. Such blogs will catch the interest of potential students who are looking for a college that has a good balance of studies and co-curricular activities.

Listicles

Listicles are one of the easiest to read blog type. With the information of the blog bifurcated in a list, readers often prefer a listicle over a general paragraph based blog. A listicle is just a basic blog, but the information is divided into pointers for an easy read. A listicle could have to-do lists and checklists as well. You could use a listicle blog to inform the interested kids more about your college. For example, during the time of admission, you could write a listicle blog about 10 special facilities offered by your college.

Case Studies

An educational faculty member can never stop emphasizing on the importance of using real-life examples and case studies to support your information. The same holds true for blogging. If you have some impressive statistics and success stories to share, why not share it on your blog? Writing a case study blog once in a while is beneficial for your blog. It does the work of showcasing your educational institute’s success without the need for buying an ad space. Also, case studies are a good catalyst for your educational institute’s social proof.

Interview Blogs

Another welcome change for your blog post would be an interview blog. An interview blog is where you interview an industry expert and ask them some important questions that would be helpful for your target audience. Such blogs provide expert advice to your target audience and increases their trust in your organization. Why? Because experts are ready to speak for you. So use this type of blog to build a reputation for your university online. You could also have frequent interview blogs of different heads of departments to talk about the benefits of choosing different fields.

Inspiring Blogs

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Inspiring blogs are blogs that are not imparting any specific or factual knowledge. These blogs instead talk about inspirational stories that motivate a reader to do something substantial in their life. For an educational institute, this type of blog can be really beneficial. You can invite your alumni to write their success stories after passing out from your college. This will speak about your education quality at so many levels and even contribute to building your online reputation.

FAQ Blogs

Every generation is confused when it reaches the stage of choosing a career path and an educational degree. There are many questions that young people have. Therefore, be a solution provider to these questions. You can use an FAQ blog to address and answer a list of frequently asked questions by aspiring students and their parents. Such blogs are also a great traffic magnet as your target audience will be getting a direct solution through your blog.

Guest Blogs

Guest blogs are like a combination of inspiration blogs and interview blogs. This is because in a guest blog an expert in their field will share their experiences. The only difference is that this blog is a complete contribution of the expert and is completely written by an expert. Guest blogs are a good way to get someone else to write for you. You can approach some domain expert like a well-known lawyer to contribute their knowledge and how studying law has helped them. Such a blog will also act as a good career guidance for aspiring law students.

 

How Blogging Helps Educational Institutions

As you have chosen to use blogging to promote your educational institute on the internet, it is essential to understand how blogging will help your educational institute’s to promote your courses.

More Website Visibility

When you start a blog section, you automatically increase the visibility of your website on the SERPs. When you consistently write blogs, you are creating more and more web pages for your website. Each of these web pages gets indexed on the search engines and increases your visibility. Also, if you consistently publish quality blogs by adding the right appropriate keywords, you keep ranking well on the SERPs and attract more web traffic to your website.

More Content to Share

If you simply have a website without a blog section, you will have to take extra efforts of creating alternate content to share on your social media pages such as your Facebook, Twitter, etc. With regular blogging, you can simply share the link of your blog on your social media pages and get good traffic. This way you achieve two important targets. The first one of having a regular post on your social media page and the second of getting traffic on your website for better online visibility. Also, fresh content on your website can boost your SEO efforts.

Qualified Lead Generation

Having a blog section not only gives you the opportunity to tap the right target audience but also qualify them as leads. How? The answer is simple. If you have a good blog, the target audience will read it, gain the information they were looking for and move out of your website. But if you have a good blog and something more to offer, you might just get your lead. Don’t just inform through your blogs, ask for information as well. At the end of a blog, leave call-to-actions for the readers to direct them to your service. Alternately, you can offer them a free brochure of your college in exchange for their email ids.

Proves Industry Expertise

A business website speaks at length about what your university has to offer in terms of educational courses. But when you have a blog section with exceptionally informative blogs, it speaks of what you have to offer in terms of knowledge and information apart from what’s there in the books. A blog section signifies that you know the educational field in and out and you have the knowledge to not only teach the students but also guide them on the right path with complete authority.

 

Blogging Mistakes to Avoid

Blogging is a much simpler form of online marketing once you know how to use the right information with the right keywords for the right target audience. But sometimes some mistakes can put you off-track and affect the quality of your blog. So make sure you avoid these mistakes when you start blogging.

Choosing Topics Without Research

Once you decide to start a blog, you do not simply start writing on topics related to your field or on something that interests you. Business blogging needs to be a planned process that starts with research for what topics you will cover in your blogs. Take some time to analyze your target audience. Understand their problems and pain points and then use this knowledge to come up with topics that your target audience will actually click on and read.

Not Being Creative With Your Writing

We have already discussed how you need to plan the tone or the theme of your blogs. As a reputed university, you may feel the need to stick to only a formal tone in your blogs. However, sometimes using a casual tone may actually work for you as your target audience will include youngsters. So think from the perspective of the young minds who will join your college and be a little creative with your blogs. Make your blogs interesting by using easier language and images. You could also consider using infographics in your blogs to catch the attention of the younger audience.

Not Breaking Down Larger Concepts

When you are starting off with your blog, you may consider hitting the larger concepts directly as a good idea. However, often in the process of covering a major topic, your information can become substandard and incomplete. Do not make this mistake. Instead of choosing a large concept as a blog topic, break it down into multiple topics. This way you will not only be providing better information but also be publishing more blogs. For example, instead of writing a single blog on the benefits of different degrees, write multiple blogs of each type and publish them separately.

Writing Too Heavy Blogs

When I say heavy, it is the vocabulary. Sometimes, you may have topics that are high on information and vocabulary. However, that does not mean you keep it that way. For a better understanding of your blogs, write them in simpler language. Avoid using jargons that are not commonly used and think from your reader’s perspective.

Taking Inspiration Without Credit

This is probably the biggest no-no when it comes to blogging. A writer always finds his inspiration from somewhere. Sometimes you might write a blog and take information from someone else’s blog. If you do so without giving due credit to the writer for your inspiration, you are plagiarizing. Never do that. Not only is it ethically wrong but also something that can get your website flagged by the search engines. If caught, your website will be flagged, and the SEO rank will drop. So, if in case you do take information or images from someone else, make sure you give them due credit for it.

You Stop After One Success

Lastly, the biggest folly to make after your blog becomes a success is to stop! That’s right! If your blog is finally up and ranking well on the SERPs, you do not stop publishing more blogs. Instead, you continue to provide more quality blogs in order to better your rank or at least maintain it. Don’t forget consistency is the key.

Before you start blogging for your educational institute, do keep in mind that there is no looking back. Once you begin, you need to keep going to maintain your SEO rank and sustain your online visibility. And there is no extra efforts you need to put. Writing is something that comes naturally to academia. All you need to do is put down your knowledge into words. So go ahead and start blogging.

Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing – Canada’s fastest growing search marketing agency. RBM clients include Fortune 500’s and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company’s customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they’re most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.

Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.

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