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Magical Numbers: ODD Numbers in Marketing

ODD numbers tend to convert and outperform even numbers in marketing and sales.

Abreena Tompkins, who is a learning specialist recently conducted meta analysis on more than 300 articles about online learning and concluded that grouping information in parcels of three or five can help people absorb information better.

Have you ever noticed how many successful book titles have a number in them? For instance, 7 Habits of Highly Effective People. The 5 Dysfunctions of a Team. The 21 Irrefutable Laws of Leadership. Concrete, specific numbers always seems to appeal to buyers.

Terence Hines of Pace University in the US conducted another experiment that helps explain why we view odd and even numbers differently. He displayed pairs of digits on a screen. These would be both odd, like 1 and 3; both even, like 6 and 8; or one of each, like 1 and 6.

Participants were asked to press a button only when either both digits were even or both digits were odd.

On average it took respondents 20% longer to press the button when both digits were odd. He calls it the “odd effect” — it takes our brains longer to process odd numbers. They are literally more thought-provoking. Source UXDesign



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