Ep # 64
Google has explained it here in more details: Local Business Url’s
In Google My Business, you can add your own URLs for specific actions, including:
- Booking an appointment
- Placing an order
- Reserving a table
- Searching for items
- Viewing the menu
In some cases, links to certain third-party booking services will appear automatically on business listings.
Example from Rapid Boost Marketing Google my business:
Another example from a restaurant captured by Mike from Blumenthal:
It was also mentioned by Joel Headley on Twitter:
Appointment URLs now available for healthcare in GMB and GMB API. pic.twitter.com/1PlQsetZrO
— Joel Headley (@headley) August 8, 2017