How much copy do you need on your homepage?
Ep # 57
The following chart shows the average time users spend on pages with different word counts, the best-fit formula tells us that they spend only 4.4 seconds more for each additional 100 words:
4 important things to consider:
- What is the goal of your homepage (To book a consultation, or request an appointment, or download your freebie etc.)
- What motivates your prospect. There is something which brought them to your website in the first place.
- Your potential customers fears and concerns. Why have they not bought it yet? What they don’t know in order to make the purchase?
- Prospects awareness stage. Do they know what they want or do you have to educate them to help them recognize their situation/problem?’
Ideal content length:
~1100-1400 words
References:
Website Reading: It Sometimes Does Happen
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