Ep # 57

 

The following chart shows the average time users spend on pages with different word counts, the best-fit formula tells us that they spend only 4.4 seconds more for each additional 100 words:

 

how long people stay on website

 

4 important things to consider:

  • What is the goal of your homepage (To book a consultation, or request an appointment, or download your freebie etc.)
  • What motivates your prospect. There is something which brought them to your website in the first place.
  • Your potential customers fears and concerns. Why have they not bought it yet? What they don’t know in order to make the purchase?
  • Prospects awareness stage. Do they know what they want or do you have to educate them to help them recognize their situation/problem?’

Ideal content length: 

~1100-1400 words

References:

How little do users read?

State of Awareness

Website Reading: It Sometimes Does Happen

 

 

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