How much copy do you need on your homepage?

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Ep # 57


The following chart shows the average time users spend on pages with different word counts, the best-fit formula tells us that they spend only 4.4 seconds more for each additional 100 words:


how long people stay on website


4 important things to consider:

  • What is the goal of your homepage (To book a consultation, or request an appointment, or download your freebie etc.)
  • What motivates your prospect. There is something which brought them to your website in the first place.
  • Your potential customers fears and concerns. Why have they not bought it yet? What they don’t know in order to make the purchase?
  • Prospects awareness stage. Do they know what they want or do you have to educate them to help them recognize their situation/problem?’

Ideal content length: 

~1100-1400 words


How little do users read?

State of Awareness

Website Reading: It Sometimes Does Happen



Previous Episodes:


Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.

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