Contrary to popular belief, having years and years experience in traditional SEO methods and strategies does not necessarily mean that one has a smilar level of aptitude, or can apply the same principles when it comes to ‘SEO For Mobiles’. Mobile devices will continue to gain popularity and stand out as a tool that would further enhance online marketing, more so with the growing number of platforms and users, as well as the usage capabilities on which they continue to rely heavily on.

How To Optimize Your Mobile Site

a) proper keywords in titles and content: It is important to base all copy, including headlines, on the search habits of mobile searchers. Unlike desktop searchers who may be more general in nature, this group tends to focus on meeting a specific need whenever they log onto their mobile devices. For example a specified task may involve finding pinpointing a location or seeking out a specific product.

b) useful titles for each page: Mobile searchers first seek out and evaluate page titles during a search, which makes it essential that yours come as close as possible to their queries for improved rankings.

c) clear description of pages: Apart from title tags, page descriptions provide additional opportunities to tailor your content for relevance and quality that searchers will appreciate and see them refer to your site over and over.

d) consider outbound links: These provide a deeper user experience as they are important guides to relevant information; furthermore, they build a connection and sense of trust more so when linked to well known brands.

e) codes: Broken pages as a result of bad or invalid code always reduce rankings, and it is imperative that you follow valid HTML coding to maintain consistency across all mobile operating systems for the best possible experience. Remember that browsers will still rely on code to determine page relevance.

 

Minimize Your Site

Your site should be as user-friendly as possible; note that mobile users have less time and will most often not wait for the completion of slow loading pages. Google is also focusing on usability and speed for as an important strategy to ensure better user experience. Having buttons on your page for instance, is a simple and effective trick. Also remember to eliminate Flash since, as most Smartphones do not render it.

Use Professional Looking Domain Names

All popular variations of mobile URL’s can be redirected to .mobi domain and be optimized for search purposes: rn.domain.com, touch.domain.com and .mobi. A neat trick that boosts rankings is adding a subfolder, instead of a subdirectory as this uses the full trust and authority of the root domain. Reliance solely on formatting desktop content means less visibility in search engines.

Develop HTML Friendly Sites For Smartphone Users

Mobile Boilerplate, a standards-based HTML5 template for creating mobile web apps also works well for optimized sites. All sites should be text-based, and have sufficient keywords for improved chances of appearing in most search engines. Keep tabs on ever changing mobile designs that can be included to ensure content is easily accessible to more users and search engines.

Develop a Sitemap

Sitemaps act as a blueprint of your domain, which allow for easy navigation of pages by search bots as well as users. Mobile site map formats are supported by Google and can be incorporated as a tool that boosts rankings. The procedure is not different from creating a normal XML sitemap; simply list the pages and add the <mobile:mobile/> tag.

Create Easily Accessible Mobile Pages

Provide content that mobile users will need such as contact details, maps or prices and leave out images, pop up windows, flash, scripts, frames or other objects. Create hyperlinks that users may click or call for further details. Optimize content for different mobile browsers and platforms. Simulators from Google, Skweezer or Opera can help you determine the readiness of your content for use in mobile devices. Finally, submit your site to the respective mobile search engines.

Use Brief Keywords And Phrases

Popular SEO teaching methods have focused on traditional techniques including the use of keywords, short and longer tail versions for campaigns, proper density and placement, which may not apply to mobile phone users, who have a different browsing experience including less time, small screens and small keypads. This presents a need for compacted, relevant, yet accurate information.

Proper keyword selection and integration is thus crucial, more so as research shows that average keyword search is consistently less than twenty characters on a mobile device. Short tail terms though requiring more time spent and which may be more general in nature should be incorporated.

It is also important to narrow down exactly what your customers will be searching for whenever they engage with your site. In this case, the AdWords Keyword Tool is handy as it sources both mobile and desktop volumes for keywords related to your brand, products or services, and determines the mobile fraction of total volumes.

Make Effective Redirections

Should your focus be on mobile only content, you will need to set up proper redirects. Googlebot is suitable for desktop content while Googlebot mobile should be redirected to your feature phone site and Smartphone site respectively. Similarly, tablet sites should be linked to tablet searchers only. There exists however, no tablet Googlebot exclusively made for this, though they respond well to desktop content as long as traces of Flash, which some may not support or respond to, are removed.

Consider Users’ Location

Mobile phone searches are done around specific needs, such as finding an establishment in the users’ vicinity. Pages nearer to the users’ physical position at any given time will generally rank higher, which makes location a crucial factor.

A focus on the specific location within which your site is based provides the added convenience that your user needs. Traditional search optimization techniques including addresses, area codes and a map come in handy, being that this is the type of information that is commonly sought at one time or the other.

Place Pages (Facebook, Yelp or Foursquare) are absolutely vital more so for businesses, as they ensure that your page always shows up with your location on the universal results page. Always link these pages to your mobile site.