We have seen a lot of people using digital mediums like mobile, computers, tablets, etc. But in most cases, the mobile phone is one of the most used devices because it’s an easy-to-carry device and convenient for most people. As in one of our last articles, we have told you about why brands must invest in Mobile applications now we are highlighting the importance of UI/UX in a mobile application.
If you want to tap into the mobile apps market or have a great product with unique functions. So it’s not just about developing a mobile application. You also have to look at other factors too. Some important factors are usability, UI, and UX. These factors play an important role in your app. UI/UX is an important factor for mobile applications because it helps them survive the battle for users’ attention.
Image credit: Mobile Apps UI
What is the UI of an application?
UI also Known as User interface means how users get your app visually when they open or start using it. It mainly focuses on Application first expression and user intractable visual touch points. UI is a combination of color pallets, fonts, graphics, tables, blocks, and controls buttons on an application. The UI presents the aesthetics of your application. UI of your application deals with how your application interface and functions look like.
What is the UX of an application?
UX is also known as user experience means how a user gets your application overall from first to last. It includes the Utility, Ease of use, speed, and efficiency of your app. It deals with the end-user experience with the application, features, and products. The design of your application UX deals with how smooth this process goes and the overall feel of the user experience.
Are UI/UX both important for an application?
Yes, Both UI/UX works in a parallel way and helps your application to provide the best user-friendly interface and experience. Both work together and are interrelated that makes your application user-friendly. If your application works on only one of these so may your app lack in user experience or in the interface. Most UI/UX designers design booths and give you a complete package.
What is the advantage of having a great UI/UX for your application?
I also mentioned above that we have a lot of users of mobile applications, but you cannot cater to them by just developing an app you also have to put some great UI/UX in it. So it looks good and attracts customers/users to it. So here are some advantages of having a great UI/UX for your mobile application.
The simple and great design of your application helps Users to get stick with your app and make decisions as fast as possible. An app having a lot of options and doesn’t have any straightforward navigation can cause the loss of its potential customer. Be sure to make your UI/UX design as simple as possible and gain several customers.
Helps to build a trustworthy relationship with your brand
Launching an application for your brand or making your application a brand in both cases, UI/UX plays a significant role and delivers a healthy expression to its user. Users find your app more attractive, professional, and easy to use. That’s why users build trust with your application and also recommend it to others. When there is a trust relationship so no competitor can beat you.
A great UI/UX can help you boost your conversion rate.
When a user comes to your app, it’s easy, simple and great UI/UX helps them to make their decision fast. As I also mentioned above that users also bridge trust with your app so now users can make transactions with your application with no hesitation.
User Spend more time on your app
When users find your application attractive, they spend more time on your application and find more about your services. This helps you to track their activity on your application and you can also showcase your deals, promo, etc directly to the active user with the help of pop-ups.
Users can discover more features on the app
Easy Navigation helps users to navigate where they want to go or find out their desired products, services, features, and articles. So it saves time for your customer/user and helps them to discover more on your app and give you more business.
These advantages of UI/UX may lead to you investing in the UI/UX of your app and yes investing in UI/UX is worth it and provides your best ROI.
How to get the best UI/UX for your application.
After getting through the above points, may you realize the value and importance of UI/UX of your application. If still not let get our free consultancy service and get your doubts clear.
Now, one more important question arises which is “from where to get your UI/UX designed?”.
So there are many designers and agencies which are providing their services in UI/UX design. But searching for a UI/UX designer and selecting one of them can lead you to a new headache. So you don’t have to go anywhere else, your very own Agency Rapid Boost also provides UI/UX design services. So let’s get in touch with us or book a free consultation.
The user experience is crucial. We often forget this. We don’t have to design every interaction to be perfect. However, by considering all the features of your mobile application and
their effects on the user, we get an indication of what is good and bad.
Getting a UI/UX for your mobile application helps to make your app and brand successful, get to know about your audience and design your app UI/UX accordingly to their aesthetics and needs.
Many mobile applications have their own unique UI/UX because of the above mentioned advantages and importance. So you can also put some of your investment towards UI/UX and build an awesome Interface and experience to cater to your user. Hopefully, you enjoy our article and let us know about your suggestion in the comment section.