Social media is a spectacular platform for Non Profit Organisations to get on. It spells so many possibilities. A non-profit can create awareness, get people to come for events and generate funds. The best advantage is the lack of cost or relatively low cost. Most non-profits are financially strapped and social media presents a relatively free platform with an amazing reach. The best advantage that non-profits enjoy is that they have passionate volunteers. So if you have any young socially active members, it’s time you started using them to promote your non-profit on social media networks.
The first step you need to take is to promote your non-profit organisation and the cause that it is working for. You can do this by setting up a blog, website and social media page. Constantly put up content and pictures on your internet pages about your latest activity, new developments in your cause, etc – something that would get the attention of the social media users and generate interest.
As a non-profit, it is easy to give out a lot of negativity since you are aware of the dark side the cause. Don’t always have posts like ‘Every year so many people die of ____’. As a non-profit, you are doing something good in the world, trying to make it better. You should accentuate that on social media platforms. Negative posts should end with either a positive statement on how you’re making a difference or a call for action from the user. It is through this positivity that you can capture followers on the social media platform.
The risk of having a presence on social media platforms is that most of your followers will be indulging in slacktvism. Slacktvism simply refers to your followers who will be content to sit at home, liking your posts and following your pages, but when it comes to real, ground zero support, they back out.
Encourage your followers to donate to the cause. Make the process simple for them – they won’t do it they’re going to have to step out of the house to donate. Another way to push your social media support on their feet is to organise events and constantly promote it through social media. You need to convince your followers that your cause and non-profit needs more than just likes and retweets. Frequently let people know how the planning is going on, what you are falling short on and how they can help.
People love pictures, so when the event takes places make sure you click plenty of pictures. Pictures are easily circulated through social media and those who missed the event could regret missing it. Create a photo gallery and tag members who came. This is a great way to spread the word on the social media platform.
Finance is the one thing you will always be short on, but as your reach increases with social media, so does your ability to get funds. Social media is a great way to make connections with the people who can help you get funds from the government or corporate companies.
Another way is through crowdfunding. Social media has been bouncing with crowdfunding projects. The best part about crowdfunding is no matter whether it is $500 or $5000, it will all make a difference in raising funds. There are many crowdfunding platforms on the internet. Check out CrowdCube.
Social media holds a vast array of options for you, so explore them all and create a strong presence on the correct social media network.
About The Author,
Ali Salman – Digital Marketing and Social Media Expert. Public Speaker and Entrepreneur. Co-Founder of Rapid Boost Marketing. Connect with him on twitter @CanadianLMPro and Linkedin
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.