🕵️♂️ Local SEO Mistakes: Reason You Are Not Ranking in Google & Bing Maps
- May 2, 2018
- Podcast, Podcast New
Last Episode # 196 How to Properly Design a Services Page 👨🔬
Reasons You Are Not Ranking In Top 3 On The Maps In Your City
Why you cannot ignore local SEO? Because 51% of local searches result in a store visit. 39% of mobile local searches result in an purchase and 91% of search engine users say they always find what they are seeking on search engines
Example:
Average Hot Water Tank Related searches in Edmonton and area ~450 a month.
By ranking # 1 for most competitive keywords he gets on average: 15 to 20 clients a month.
Average hot water tank transaction: ~$1100/client
Another Example of our own website:
Average Online Marketing Related searches in Edmonton and area ~630 a month.
By ranking # 1 for most competitive keywords we gets on average: 3 to 6 clients a month.
Our average client: ~$24,000
So, it is costing you alot for not ranking and your competitors are taking this business away.
Inconsistency of Information
Name mistakes (Each and everything matters)
Inconsistent information (90% of the problem):
Business Category
Business Hours
Business Payment Methods
Business phone number
Business address
Multiple listings
and other details
100+ Free Directory Submission Sites to Drive Crazy Traffic to your Website!
Lack of optimization
Your photos (Location, Alt tags etc.)
Reviews
On-page SEO changes (City and location keywords)
Google maps embedded on Website
Schema markups
Negative Factors
Having your business listed in an incorrect category on your Google My Business page.
Having a false business address, phone number or inconsistent details
Having malware on your site
It’s also important to avoid using PO Boxes, Canada Post mail address and other digital addresses. Google only recognizes established addresses.
Having an abundance of negative reviews
Local SEO Tools (For Maps)
1) Whitespark Local Citation Finder
2) SEOProfiler
3) Moz Local
4) BrightLocal
5) Synup
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Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.
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