Last Episode # 196 How to Properly Design a Services Page 👨‍🔬

Local SEO Mistakes: Reasons You Are Not Ranking In Top 3 On The Maps In Your City

Why you cannot ignore local SEO?  Because 51% of local searches result in a store visit. 39% of mobile local searches result in an purchase and 91% of search engine users say they always find what they are seeking on search engines

Example: 

Average Hot Water Tank Related searches in Edmonton and area ~450 a month.

By ranking # 1 for most competitive keywords he gets on average: 15 to 20 clients a month.

Average hot water tank transaction: ~$1100/client

 

 

Another Example of our own website:

 

 

Average Online Marketing Related searches in Edmonton and area ~630 a month.

By ranking # 1 for most competitive keywords we gets on average: 3 to 6 clients a month.

Our average client: ~$24,000

So, it is costing you alot for not ranking and your competitors are taking this business away.

Inconsistency of Information

Name mistakes (Each and everything matters)

Inconsistent information (90% of the problem):

Business Category
Business Hours
Business Payment Methods
Business phone number
Business address

Multiple listings
and other details

100+ Free Directory Submission Sites to Drive Crazy Traffic to your Website!

 

Lack of optimization

Your photos (Location, Alt tags etc.)

Reviews

On-page SEO changes (City and location keywords)

Google maps embedded on Website

Schema markups

 

Negative Factors

Having your business listed in an incorrect category on your Google My Business page.
Having a false business address, phone number or inconsistent details
Having malware on your site
It’s also important to avoid using PO Boxes, Canada Post mail address and other digital addresses. Google only recognizes established addresses.
Having an abundance of negative reviews

 

Source: Local SEO Mistakes

 

Local SEO Tools (For Maps)

1) Whitespark Local Citation Finder

2) SEOProfiler

3) Moz Local

4) BrightLocal

5) Synup

 

 

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