LinkedIn is a powerful medium to generate leads. There are few reasons for that.
LinkedIn Statistics: Total Number of Linkedin Users: 500 million Last updated: 1/1/18
Percentage of users that use Linkedin Daily: 40%
There are 57% of male users and 44% female users on Linkedin.
After US, India, Brazil, Great Britain and Canada has the highest number of Linkedin users.
13% of Millennials (15-34 Years old) use Linkedin.
28% of All Internet male users use Linkedin, whereas 27% of All Internet Female users use Linkedin.
44% of Linked users earn more than $75,000 in a year
There are over 39 million students and recent grads on Linkedin. Source: LinkedIn Stats
Just to give a perspective on a given industry, there are 5.5 million accountants on LinkedIn.
What Not To Do:
Status Updates posted using a 3rd party tool like (Zoho Social, Buffer, Hootsuite, etc.) seem to get less visibility than those posted on LinkedIn natively (where did I see that also…. Oh Facebook). Post natively!!
Status updates including links to content outside LinkedIn seem to do worse than text-only Status Updates (LinkedIn wants readers to stay on LinkedIn… pretty similar thing for Facebook as well!)
Tell more!! Short Status updates get limited reach.
Here is what has worked for us again and again:
Status updates with text at least 700 to 1200 characters long. Provide more information…(Algorithm loves it as it slows down people when they are reading it which makes them stay longer on the website)
Visual performs better!! Add an image or a video
Try not to include links to any content on or off LinkedIn
Use relevant hashtags that relate to your post
Mention a few people in the post of comment field (Start the conversation)
Very Important: Avail every opportunity of engagement on your post to re-engage your network
Video without a link and just text is the winner!! Examples:
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.