Last Episode # 192 📊 Out-of-the-Box Marketing Idea Guaranteed To Get You More Leads

 



 


         

 

LinkedIn For Lead Generation

LinkedIn is a powerful medium to generate leads. There are few reasons for that.

LinkedIn Statistics: Total Number of Linkedin Users: 500 million Last updated: 1/1/18

Percentage of users that use Linkedin Daily: 40%

There are 57% of male users and 44% female users on Linkedin.

After US, India, Brazil, Great Britain and Canada has the highest number of Linkedin users.

13% of Millennials (15-34 Years old) use Linkedin.

28% of All Internet male users use Linkedin, whereas 27% of All Internet Female users use Linkedin.

44% of Linked users earn more than $75,000 in a year

There are over 39 million students and recent grads on Linkedin. Source: LinkedIn Stats

Just to give a perspective on a given industry, there are 5.5 million accountants on LinkedIn.

 

Linkedin for lawyers

What Not To Do:

  • Status Updates posted using a 3rd party tool like (Zoho Social, Buffer, Hootsuite, etc.) seem to get less visibility than those posted on LinkedIn natively (where did I see that also…. Oh Facebook). Post natively!!
  • Status updates including links to content outside LinkedIn seem to do worse than text-only Status Updates (LinkedIn wants readers to stay on LinkedIn… pretty similar thing for Facebook as well!)
  • Tell more!! Short Status updates get limited reach.

 

Here is what has worked for us again and again:

  • Status updates with text at least 700 to 1200 characters long. Provide more information…(Algorithm loves it as it slows down people when they are reading it which makes them stay longer on the website)
  • Visual performs better!! Add an image or a video
  • Try not to include links to any content on or off LinkedIn
  • Use relevant hashtags that relate to your post
  • Mention a few people in the post of comment field (Start the conversation)
  • Very Important: Avail every opportunity of engagement on your post to re-engage your network

Video without a link and just text is the winner!! Examples: 

 

 

 

 

what to post and what not to post

 

 

 


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